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3min chapter
Greg Lyons (PepsiCo) | Leadership During Crisis
The CMO Podcast
Revolutionizing Super Bowl Ads and Embracing Brand Purpose
This chapter explores how flow codes can enhance engagement in Super Bowl advertisements, reflecting on their previous effectiveness. It delves into the importance of brands defining their purpose in marketing amidst changing consumer behaviors and the challenges of authentic messaging with a positive societal impact.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode