The CMO Podcast

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial services organizations in the United States. Founded over 90 years ago, Nationwide provides a full range of insurance and financial services products, including car, motorcycle, homeowners, pet, farm, life and commercial insurance. And we all know the jingle…”Nationwide is on your side.”Ramon first began his journey at Nationwide in 2000, where he worked in a call center. He held multiple positions over the years and eventually rose to the position of CMO in 2019. Now several years into the role, he oversees the teams that advocate for Nationwide’s iconic On Your Side promise with customers, partners, and communities. He's also just recently been named as a 2023 Brand Genius by Ad Week. Recorded at the Next Gen CMO Academy at Deloitte University, tune in as Jim welcomes a CMO and fellow transplanted Pennsylvanian, who looks to support young and upcoming talent.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Three remarkable women, including Susan Sheffield (Executive VP and CFO of GM Financial Co.), Deborah Gibbins (COO of Mary Kay), and Surabhi Varshney (Global Corporate Strategy lead for Celanese), share insights on building trust and value in marketing. They discuss the role of CMOs in B2B organizations, the importance of trust and relationships, recovery and mental health strategies, and collaborating with stakeholders in marketing strategies.

Jim's guest this week on The CMO Podcast is Micky Onvural, the Chief Marketing and Communications Officer at TIAA, whose mission is to help people find confidence in retirement. TIAA is an acronym for Teachers Insurance and Annuity Association; it was founded 105 years ago by Andrew Carnegie, to help teachers with their financial security in their retirement. TIAA is now a Fortune 100 financial services organization, with revenue north of $40 billion, serving clients in academic, research, cultural, medical, and governmental fields.Micky is a returning guest on The CMO Podcast–she joined Jim in October 2021 when she was the CEO of Bonobos, the apparel brand owned by Walmart at the time. This is Jim's first guest who was a CMO, became a CEO, and then returned to a CMO role. Micky is a graduate of Cambridge University, where she studied French and Spanish, before beginning a career that took her to L’Oreal, Kellogg’s, eBay, Trulia, Bonobos, and now TIAA. Tune in as Jim welcomes a CMO–who was a CEO–and discovered she would rather be a CMO!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Jim as he chats with Maggie Schmerin, Chief Advertising Officer at United Airlines. They discuss United's innovative branding strategies, the evolution of the company into a consumer brand, and the importance of leadership in transformation. Maggie shares insights on successful marketing campaigns, the power of sponsors in career advancement, and key branding insights for aspiring CMOs.

Molly Battin, CMO of Home Depot, discusses brand partnerships like ESPN College Game Day, building trust with customers through transparency, and innovative digital advertising strategies. She also explores the evolving landscape of marketing leadership, the impact of mentorship, and the importance of company culture in fostering innovation.

We're headed outside–well, almost–as Jim welcomes the Chief Marketing Officer of Autocamp, the 10-year-old red-hot hospitality company. AutoCamp is sometimes called the Airstream Hotel, as it offers overnight lodging and accommodations in modern Airstream suites and luxurious tents at locations such as Cape Cod, Yosemite National Park, the Russian River Valley, and Joshua Tree National Park. Julie has worked as CMO at Autocamp for about 18 months. This is Julie’s third CMO role, after stints at Graduate Hotels and the Ace Hotel group. Like Jim, Julie is a Penn Stater, where she studied French Language & Literature before earning a Masters in Art History at Christie’s. She joins Jim to talk about building unique brands within the hospitality industry and how she found her way to Autocamp. She also shares some of the incredible lessons she's learned from listening to her customers.So, lace up your hiking boots and join Jim as he welcomes a CMO who loves to run–and of course, “glamp” at just about any Autocamp.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lynn Teo, CMO for Northwestern Mutual, talks about her unorthodox background and the purpose of Northwestern Mutual in freeing people from financial anxiety. They discuss the changing role of CMOs, questioning value and delivering outcomes, and the influence of influential boss Debbie Newman. They also touch on balancing hard-hitting feedback with team support and share three key takeaways for business, brand, and life.

For a special Office Hours episode, Jim welcomes Tim McDougal and Leah Yousif to the CMO Podcast. Tim is a Managing Director of Strategy & Operations at Deloitte Consulting and Leah is a Senior Manager at Deloitte Consulting. They are both experts in the area of omnichannel customer engagement and contact center operations.Tim and Leah are part of a team at Deloitte that recently released a large global study on the transformation of customer-contact centers. Nearly every business has some process for customer contacts. Few areas in business are facing more disruption, with the move to remote work, the rise of AI, and the rising and different expectations customers have for interactions with companies. Managing great customer experiences is fundamental to building great brands.Join Jim as he chats with Tim and Leah about the most interesting findings from the study and the implications for anyone working to make their customers happier and more loyal.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ciara Anfield is the Senior Vice President and Chief Membership & Marketing Officer at Sam’s Club, with over 12 years at Walmart. In this engaging discussion, she shares insights on the power of empathy in leadership and the importance of discovering brand purpose. Ciara emphasizes consumer connections and personalization in marketing strategies, reflecting on her dynamic career in retail. She discusses fostering team creativity and the balance between innovation and routine, all while navigating the vibrant world of marketing at the Cannes Lions Festival.

Sejal Shah Miller, CMO of Converse, shares insights on championing youth creativity and future-proofing the brand. They discuss the importance of relevance, resonance, and creativity in marketing, fostering a culture of innovation, and embracing curiosity to stay competitive. The conversation also explores the impact of diverse cultural experiences on creativity and the influence of personal reflections on business insights.