The CMO Podcast

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acronym for Evolution of Smooth–is privately held, and was founded by Jonathan Teller, Sanjiv Mehra and Craig Dubitsky in 2006. Key product categories include lip balm, skin care, and shaving cream. Soyoung joined eos in 2018; she previously worked at Bath & Body Works, Victoria’s Secret, and the Boston Consulting Group. She is currently serving on the board of directors at Bob’s Discount Furniture. Soyoung is a highly awarded CMO–she has been named an Adweek Brand Genius, Forbes Most Entrepreneurial CMO, and a Business Insider Most Innovative CMO. Soyoung was born in Korea and her parents emigrated to the US when she was two years old. She went on to study architecture at MIT before earning an MBA at Wharton, where she was a Fulbright scholar. Tune in for a conversation with a CMO who believes marketing should be like talking to a friend.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associates. The company was founded in 1977 in Pittsburgh by brothers Jerry and Mark Silverman, and has since grown to about $5 billion in sales.Craig is incredibly experienced in fashion retailing; he worked at Speedo, Calvin Klein, Abercrombie & Fitch, and Gap, before joining AEO about three years ago. Recorded earlier this summer at the Cannes Lions Festival of Creativity, this episode features a conversation with a CMO who has a lot to say about marketing to Generation Z–from lessons learned to letting go of control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lisa McKnight, the EVP and CBO of Mattel, discusses the Barbie movie's success and brand evolution, highlighting the role of female leadership. They explore Barbie's impact on female representation, brand partnerships, and maintaining creativity in long projects. Lisa reflects on Barbie's transformation over the years, inspiring inclusivity and empowerment in girls.

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by cousins Charles Pfizer and Charles Erhart, and has since become one of the most important global healthcare companies. Case in point–Pfizer and its CEO Albert Bourla became household names during the pandemic as they rolled out COVID-19 vaccines with unprecedented speed and scale. Our guest, Drew, is no stranger to brands. He has worked with some of the world’s best brand builders: CocaCola, The Walt Disney Company, Hershey’s, Johnson & Johnson and Google. He also had a three-year stint as an ad agency President and CEO at BBDO Atlanta. Drew emigrated to the U.S. as a child from Paphos Cyprus–the mythical home of the goddess Aphrodite. Fittingly, we recorded this episode on the Mediterranean sea, at the Cannes Lions Festival of Creativity. Tune in for a conversation about identity, creativity and innovation! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m.After retiring in 2000, with 12 Olympic and World Championship gold medals, Michael has taken the philosophy of success and applied it to various business ventures. He has established himself as a leading keynote speaker and received widespread acclaim as a commentator and analyst.Recorded at the Cannes Lions International Festival of Creativity, Michael joins Jim to talk about how athletes can build their unique brand during and after their sports career. Tune in for a different kind of conversation, as the two chat about how creativity can truly shine through the strongest of partnerships. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change.  Chidiebere is a Nigerian medical illustrator, medical student, and aspiring pediatric neurosurgeon. In the summer of 2020, Chidiebere's image of a black fetus medical illustration went viral around the world. It sparked a groundswell about representation in medical imagery: less than 5% of medical imagery shows dark skin.Joining Chidiebere is Shamel Washington, an Associate Creative Director at Deloitte Digital, focusing on life sciences and healthcare. Shamel is the lead creative director on the Illustrate Change initiative, working alongside Chidiebere and the initiatives' partners, Deloitte and Johnson & Johnson. Recorded at the Cannes Lions International Festival of Creativity, the two join Jim to talk about Illustrate Change, their hope for what it can accomplish, and what we can all do to support initiatives like this. You can learn more about the initiative at IllustrateChange.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and trusted space for black marketing executives to share, learn, elevate, and pay it forward.Joining Jim for this Creative Collisions roundtable are BECA members, Julius Robinson of Marriott, Nadja Bellan-White of Vice Media – and Future Leaders from The BECA Playbook, Amanda Mitchell of AT&T, and Brianne Boles-Marshall of General Motors. We recorded this animated roundtable while we were all “taking it in” at the Cannes Lions International Festival of Creativity. Enjoy and get ready to take plenty of notes...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing. For this week's episode, Jim is joined by his co-authors of the Harvard Business Review story, Professor Cait Lamberton from the Wharton School at the University of Pennsylvania, and Ken Favaro, the former CEO of Marakon Associates and currently the Chief Strategy Officer at BERA brand management. Join Jim, Cait and Ken as they break down lessons learned from the article, their experiences working together, and what new questions they have now that the 11-page article has been published. Plus, tune in for advice from Ken and Cait on how listeners can work toward having their own writing published in the Harvard Business Review.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world’s largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Nathaniel Ru, Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to reimagine fast food for a new era, sweetgreen's core values guide their actions and they aim to empower their customers, team members and partners to be a positive force on the food system.In 2007, Nathaniel founded the company in Washington, D.C., with two classmates from Georgetown University. Sixteen years later, the three are still running the company today–now with about 200 restaurants and 5000 associates. In 2021, sweetgreen went public, with a market cap of roughly $1 billion at the time of this recording. Born and raised in Los Angeles, Nathaniel is the son of immigrant, entrepreneurial parents: his mother has Mexican heritage, and his father is Chinese. Within three months of graduating from Georgetown University, he and his co-founders had opened the first Sweetgreen on M street in Georgetown.On this episode, Nathaniel and Jim talk about how brands can work to make the overall customer experience better through technology and automation. Over the course of his career at sweetgreen, Nathaniel has learned how to build a brand with strong customer loyalty and facilitate a fantastic internal culture at the company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.