The CMO Podcast Eshan Ponnadurai (Meta) | Begin with the End at Mind
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May 22, 2024 Eshan Ponnadurai, VP at META, delves into his journey from P&G to tech giants, emphasizing the difference between advertising and marketing. He discusses the power of storytelling in video content creation, the importance of data-driven storytelling for CMO success, navigating cultural transformations, website ownership challenges, and balancing work-life with strategic time management. Eshan highlights challenges and strategies at META, sharing personal reflections and career insights.
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Summer of Soul Involvement
- Eshan Ponnadurai had a minor role in the Oscar-winning documentary Summer of Soul.
- He contributed by brainstorming marketing ideas and target audiences with the executive producer.
Crafting Compelling Videos
- Start with the story you want to tell and the desired emotional impact.
- Consider the end goal and work backward to craft compelling video content.
Acting Experience
- Eshan acted in a diasporic spin on The Importance of Being Earnest.
- He played Earnest as a Sri Lankan immigrant in Australia.