The CMO Podcast
Eshan Ponnadurai (Meta) | Begin with the End at Mind
May 22, 2024
Eshan Ponnadurai, VP at META, delves into his journey from P&G to tech giants, emphasizing the difference between advertising and marketing. He discusses the power of storytelling in video content creation, the importance of data-driven storytelling for CMO success, navigating cultural transformations, website ownership challenges, and balancing work-life with strategic time management. Eshan highlights challenges and strategies at META, sharing personal reflections and career insights.
50:46
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Quick takeaways
- Utilizing content creators effectively enhances social commerce
- Understanding storytelling and human experiences shapes marketing prowess
Deep dives
Unique Approach to Content Creation: Leveraging the Creator Economy
Harnessing insights from a study involving over 500 creators and 500 brands, the podcast highlights the significance of effectively utilizing content creators to enhance social commerce. By delving into the success story of Converse from the 90s, where storytelling played a pivotal role in engaging audiences, the episode emphasizes the power of creators in establishing memorable connections with consumers.
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