Eshan Ponnadurai (Meta) | Begin with the End at Mind
The CMO Podcast
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Navigating Marketing Challenges and Strategies at META
The chapter explores the speaker's journey from a marketing role at WhatsApp to a corporate position, emphasizing the importance of remaining engaged in work to avoid becoming a figurehead. It discusses achieving brand preference and usage metrics, steering brands through technological changes, and establishing marketing as a influential partner function at META. Additionally, it touches on the significance of relationships within a tech company, understanding product design language for marketing effectiveness, and the evolving landscape of marketing amidst societal contexts and generational shifts.
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