The CMO Podcast

Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics

May 29, 2024

Clayton Ruebensaal, SVP and Chief Creative Officer at Comcast, and Sam Hornsby, Founder and CEO of TRIPTK, discuss the dynamics of collaborative partnerships as they prepare for the upcoming Paris Olympics. They emphasize the importance of empathy in marketing and innovative strategies for audience engagement. The pair also explore the essential qualities of collaboration, confidence, and curiosity for CMOs, and how Comcast is enhancing viewing experiences through its X1 platform, blending creativity with purpose-driven initiatives.

51:18

Episode guests

Clayton Ruebensaal

Sam Hornsby

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective partnerships in marketing enhance brand storytelling, especially as companies prepare for significant events like the Olympics.

Authenticity in brand purpose is crucial; it must resonate with both consumers and employees to avoid being perceived as superficial.

Creating a culture of communication and inclusivity within teams is essential for cultivating internal buy-in and executing consistent brand narratives.

Deep dives

The Origin of Flowcode

Flowcode was inspired by the creator's experiences while traveling in China and learning about QR codes. The concept emerged from a simultaneous reading of Walt Disney's biography, prompting the idea of merging the magic of Disney with QR technology to create a seamless connection between the physical and digital worlds. Flowcode aims to directly link consumers with brands through these codes, facilitating interactions that bridge real-life experiences with digital platforms. This innovation is especially relevant in today's marketplace, where businesses seek to enhance customer engagement in increasingly digital environments.

Intro

2min

Collaborative Visions: The Paris Olympics and Beyond

15min

Engaging Audiences with Flow Codes

6min

Building Internal Support for Change

7min

The Intersection of Wellness and Marketing Strategy

4min

Cultivating Key Qualities in Marketing

10min

Anticipating Brand Dynamics at the Summer Olympics

3min

Nostalgia and National Identity

6min

This week, Jim provides a different kind of episode of The CMO Podcast, featuring two executives from different companies who work together in a client partnership relationship.

Jim's first guest is Clayton Ruebensaal, the SVP and Chief Creative Officer of Comcast, the $122 billion by revenue media, entertainment and technology company. Comcast’s portfolio includes the NBCUniversal brands, Universal Studios, Xfinity, and the Sky brands.

Also joining Clayton and Jim is Sam Hornsby, the founder and CEO of TRIPTK, a seven-year-old global strategy firm that helps clients to be more purpose-driven, customer-centric and culturally magnetic. Clients include Comcast, Netflix, Samsung, Marriott, and many others.

Tune in for a broad conversation, from the dynamics in partnerships that create meaningful work, to one of the biggest events that showcases outstanding brand-building partnerships: the Summer Olympics.

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