

Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics
23 snips May 29, 2024
Clayton Ruebensaal, SVP and Chief Creative Officer at Comcast, and Sam Hornsby, Founder and CEO of TRIPTK, discuss the dynamics of collaborative partnerships as they prepare for the upcoming Paris Olympics. They emphasize the importance of empathy in marketing and innovative strategies for audience engagement. The pair also explore the essential qualities of collaboration, confidence, and curiosity for CMOs, and how Comcast is enhancing viewing experiences through its X1 platform, blending creativity with purpose-driven initiatives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Collaborative Visions: The Paris Olympics and Beyond
01:33 • 15min
Engaging Audiences with Flow Codes
16:52 • 6min
Building Internal Support for Change
23:03 • 7min
The Intersection of Wellness and Marketing Strategy
29:52 • 4min
Cultivating Key Qualities in Marketing
34:07 • 10min
Anticipating Brand Dynamics at the Summer Olympics
43:45 • 3min
Nostalgia and National Identity
47:12 • 6min