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Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics

The CMO Podcast

CHAPTER

Engaging Audiences with Flow Codes

This chapter explores the impact of flow codes in Super Bowl advertising, emphasizing their role in enhancing audience engagement. It delves into the importance of understanding customer needs, fostering internal collaboration, and strategies for effective brand transformation.

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