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Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics

The CMO Podcast

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The Intersection of Wellness and Marketing Strategy

This chapter discusses the changing responsibilities of Chief Marketing Officers, focusing on the integration of business objectives with wellness initiatives. It emphasizes the power of blending data and storytelling to craft meaningful marketing strategies while reflecting on the significance of legacy and innovation in campaign development.

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