Clayton Ruebensaal, SVP and Chief Creative Officer at Comcast, and Sam Hornsby, Founder and CEO of TRIPTK, discuss the dynamics of collaborative partnerships as they prepare for the upcoming Paris Olympics. They emphasize the importance of empathy in marketing and innovative strategies for audience engagement. The pair also explore the essential qualities of collaboration, confidence, and curiosity for CMOs, and how Comcast is enhancing viewing experiences through its X1 platform, blending creativity with purpose-driven initiatives.
