The CMO Podcast
Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)
Aug 21, 2024
Dana H. Born is a retired Brigadier General of the US Air Force and now Faculty Chair at Harvard Kennedy School. Wanda Bryant Hope serves as the Chief Diversity, Equity & Inclusion Officer at Johnson & Johnson, while Paula Garcia Todd works as an executive at IFF. Together, they tackle imposter syndrome and share insights on mentorship, personal legacies, and the emotional ties to their alma mater, Penn State. Their discussion also emphasizes the necessity of empathy in leadership, along with transformative lessons learned through parenting and fostering women's participation in STEM.
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Quick takeaways
- Authentic leadership involves self-awareness and acknowledging vulnerabilities, with many leaders experiencing imposter syndrome throughout their careers.
- Effective mentorship and peer connections play a crucial role in authentic leadership, fostering an environment of support and growth.
Deep dives
Harnessing the Power of Content Creators
Successful social commerce relies heavily on the strategic collaboration between brands and content creators. Insights from Deloitte's recent research indicate that over 500 creators and brands were surveyed, revealing that leveraging creators can significantly enhance brand visibility and engagement. CMOs are encouraged to align their marketing strategies with creators who resonate with their target audience, thereby facilitating authentic connections. This partnership not only improves brand perception but also drives overall business growth as creators provide a unique perspective that brands may lack.
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