PRODUCTEA with Leah, Growth & Senior Leadership

Season 2 is all about product-led growth! And we kick it off with a banger!Elena Verna and I are talking about the insecurity side of content production in a broader scope and package everything inside of "Product-led Growth". Plus memes and trends in the industry :DIt turned out to be an episode that I treasure very much  🌸 . Many great moments:0:00 Elena’s relevance to Leah and how I perceive her LinkedIn content03:30 How Elena treats her LinkedIn as a freemium model08:55 How LinkedIn acquisition is a great fit for our introverted selves11:40 Why we should not hold back from sharing our learnings14:30 Elena’s Impostor Syndrome and how she understands it18:40 Leah’s Impostor Syndrome and how it’s about being curious about the world22:30 Losing a growth mindset as children25:20 How outside expectations crushed Leah in school going forward28:00 B2B Acquisition patterns and the advent of product-led growth32:20 Types of businesses that you encounter in consulting and how to lead them to product-led growth34:50 Sales and incentivization in PLG37:45 Leah’s bid on Product Sales Management a new Product Management specialization39:15 Elena on Growth teams with sales competencies42:10 How to reach out to ElenaElena's LinkedIn: https://www.linkedin.com/in/elenaverna/Leah's Linkedin: https://linktr.ee/leahtharinSend us a textLeah on Linkedin / Twitter / Youtube

David Pereira on when product management goes wrong and it's better to be called bullshit management.When things get overcomplicated practical advice is needed and egos are hurt. In the end, it's about delivering value for the users.David has a talent of getting to the level where agile is a framework that belongs to the past. He talks about Strategy, decision making and how to deal with prioritization.Send us a textLeah on Linkedin / Twitter / Youtube

I talk with Tim Geisenheimer about everything related to product-led sales.What's easier? To transform a product-led growth distribution to product-led sales or to pivot an existing sales organization to product-led sales?Specifics on what PQA's / PQL's can do for you and how to qualify your accounts the right way.If you are working in product, are interested in product-led growth or toy with the idea to bring in Product-led Sales to your company. This episode is for you.Send us a textLeah on Linkedin / Twitter / Youtube

The passionate and unparalleled Scott Brinker talks about his love for Martech. He is an insights factory, second to none and we talk about all things marketing at scale, market ops and why MQLs suck.What trends are going to amplify and why AI is going to take over the world but not quite.Send us a textLeah on Linkedin / Twitter / Youtube

Jennifer talks about her gig at Onomondo a company built for IoT connectivity. From finding your scooter to having vaccine shipments at the correct temperature at all times.Why MQLs suck and how Marketing & Sales have to shape up to be ready for the future. Experimentation and the evolution for learning with the customer instead of creating more silos.Whether she ghosts or replies to everyone all the time.Send us a textLeah on Linkedin / Twitter / Youtube

Matthew shaped his book into a critical part of my and many other product people's understanding of modern organizational building in tech.We talk about it in detail about what makes an organization great and what to look out for.How the industry changed from when we shipped everything on CD-ROMs to modern tech development as we know it today with organizations that need to be able to ship multiple releases a day.How did the requirements change for pretty much any leader in the space as a result when we moved from coordinating to alignment?Send us a textLeah on Linkedin / Twitter / Youtube

Adam and I are talking about lovely annual planning sessions, difficulties in advisory roles, and why loops are the thing.What to do when you only have partial buy-in for a pivot that might require the entire C-Level to pull?The misunderstanding of "Growth" and the recent news of Reforge laying off people.Also hear live how Adam manages to lose sight of his dog.Send us a textLeah on Linkedin / Twitter / Youtube

I talk with the wonderful Laura about revenue attribution in B2B and when it's worth considering it. When is an account too early when too late?And how do we deal with the painful faces of reps when we suggest measuring outcomes in happy customers instead of MQLs?Can we get rid of marketing or sales?Is sales still the testosterone-filled environment it used to be like a decade ago?Send us a textLeah on Linkedin / Twitter / Youtube

 I talk with Matt Greenberg about people leadership, reforge, it's roadmap, how stuff just breaks down every day and career advice to founders who end up in C-Level positions without having too much relevant experience.At the end of this episode you also know why Matt thinks my 30% success rate with experiments is atrocious.Connect with Matt on Twitter: https://twitter.com/matt_muffinMy Twitter: https://twitter.com/LeahTharSend us a textLeah on Linkedin / Twitter / Youtube

Join me as I talk with John Cutler about some low effort takes on why it's not that simple to say that Slack overtook Teams just by looking at the usage numbers, the effect of the techcrash on the industry and what John is excited about in the industry.00:00 Introduction of John and me02:37 Slack vs Teams08:33 Tech crash and the effects on Amplitude / the industry20:10 Trends that we enjoy and are excited about33:30 Imperfections and Meltdowns internallySend us a textLeah on Linkedin / Twitter / Youtube