PRODUCTEA with Leah, Growth & Senior Leadership 13: Kyle Poyar, Operating Partner @ Openview
Kyle Poyar joined me on the ProductTea to talk about anything that makes businesses and VCs tick.
I love this conversation for the simplicity of how Investors make decisions and what the future of our industry might very well look like. You should leave this podcast once you listened to it with some great insights into what makes product-led growth companies run differently than their competitors.
00:00 Kyle and Leah’s introduction
04:00 Using LinkedIn to validate concepts and Ideas
07:20 The balancing act of what we say and what we mean in different channels
08:45 Consistency on LinkedIn and challenging established things like the NPS
13:00 Kyle’s “Growth Unhinged” posts as a well of knowledge of the past 6 years in PLG
15:30 The business model of “Openview”, Investment profile, and typical companies to invest in
18:45 How to determine whether a company has reached product-market fit
22:15 How to “show” product-market fit with non-obvious numbers
26:20 How long it takes to “proof” a certain motion, typical Lifetime Value numbers
29:30 The data Gap of tracking emails instead of people
34:57 Investing into companies that have no revenue to show for
39:00 Pre-Seed investment methods
43:33 Do you know how the business you work in, works?
45:00 Putting a price on Customer Success and the increasing business literacy around it
47:30 When risk profiles are driven by greed and how PLG runs on a “skeleton crew”
50:15 Where PLG companies spend more money than others
51:50 Product-Led Sales and the maturity it’s in.
Connect!
Kyles LinkedIn: https://www.linkedin.com/in/kyle-poyar/
Kyle’s Substack:
Connect with Leah: https://linktr.ee/leahtharin