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Ahead of the Curve with Coco Mocoe

Latest episodes

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Sep 23, 2024 • 34min

The Astrology of Chappell Roan's Rise: Who will become famous during Age of Aquarius (2024 to 2043)

Dive into the cosmic world of fame as Chappell Roan's rise coincides with Pluto's shift into Aquarius. Explore how astrology influences celebrity culture and marketing strategies. Discover the tension between Capricorn's traditional values and Aquarius's innovative spirit. Learn about the implications for future celebrities, as authenticity begins to eclipse materialism in a shifting digital landscape. Get ready for a transformation in how we perceive fame, leading us into an era of genuine connection.
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Sep 16, 2024 • 27min

"Stop watching creators in your niche if you want to stand out"

Creators are urged to ditch the habit of imitating others in their niche to truly stand out. Exploring methods for fostering originality, the discussion highlights the risks of subconscious copying in an oversaturated digital landscape. Tips on finding inspiration outside one’s niche are shared, alongside personal anecdotes that stress the importance of unique content. The talk wraps up with amusing insights into pop culture topics, including the tantalizing drama of 'The Secret Lives of Mormon Wives' and highlights from the recent VMAs.
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Sep 9, 2024 • 26min

Think it's too late to break big on social media? Here's why you're wrong.

Discover how perseverance can lead to success in social media, no matter when you start. Learn from creators like Emma Chamberlain and Mr. Beast, who thrived after years of effort. Explore how to choose the right platform for your content, whether it's TikTok or YouTube. Embrace your unique voice while focusing on consistency over perfection. Uncover the strategies to find your niche and engage your audience, because it’s never too late to make your mark online!
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Sep 2, 2024 • 30min

What I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological Thriller

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSPOILERS AHEAD!In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.Reference Links:Pop Star Academy on Netflix“Blink Twice” Trailer on YouTube“How to join a K-Pop Girl Group” WikiHowKarina from AESPA apologizes for relationship (CNN)35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!TIME STAMPS:0:00 - Introduction2:20 - Pop Star Academy Recap2:49 - What is a k-pop trainee5:05 - Pressure for idols to avoid scandals*7:50 - Comparing strict rules to early Hollywood rules10:00 - Burial training process 14:00 - When Abby got cut14:48 - When a girl got cut for social media17:31 - Ethics of the “dream academy” being a surprise survival show19:15 - Lexie quitting 23:22 - Filming the girl’s therapy session 24:15 - Why didn’t the show focus on the final members of KATSEYE26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person PAID COCONUTS: EXTENDED EPISODE29:40 - Final thoughts on “Pop Star Academy” Documentary 30:40 - (Prediction) Katseye will open for Olivia Rodrigo*32:27 - KATSEYE genius promotion roll-out*34:50 - “Blink Twice” Analysis36:34 - “Blink Twice” Recap (Spoiler Alert) 37:00 - Channing Tatum deserves an Oscar39:40 - Why they wear all white on the island 41:30 - The “snake venom” truth serum 42:45 - The desire to be seen 43:34 - White bowtie on dresses44:37 - What Stacy’s character represented45:34 - What did Lucas represent?46:55 - What did the indigenous workers represent? 47:53 - What the bodyguard represents49:18 - Plot holes in movie Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeFollow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:cocomocoe.substack.com#KATSEYE #PopStarAcademy #BlinkTwice #MovieReview
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Aug 26, 2024 • 24min

"Why more choice is a bad thing": The Paradox of Choice in Marketing

Delve into the intriguing Paradox of Choice, where fewer options can drive customer engagement and sales. Discover how iconic brands like In-N-Out and McDonald's leverage consistency to enhance loyalty. The discussion also highlights the balance between variety and familiarity in content creation, particularly on platforms like TikTok. Explore the Blue Ocean Strategy, showcasing how unique creative paths can yield success outside crowded markets. Ultimately, learn how repetition and focused identities can lead to brand evolution and deeper consumer connections.
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Aug 20, 2024 • 25min

"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWelcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-geniusPlus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!Time Stamps:0:00 - Introduction 1:39 - Love Island USA Reunion 4:00 - How they should’ve formatted the reunion6:50 - Liv is the leader of the cast8:25 - The firepit convo where they voted out Andrea9:50 - JaNa talks about unaired topics from reunion10:23 - Aaron vs Kaylor Drama at Reunion14:20 - Miguel & Leah vs Rob 16:24 - Kendall & Nicole Clip 18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions 24:36 - Blake Lively Situation Got Even Worse26:30 - Colleen Hoover’s problem 28:00 - Where Justin Baldoni went wrong30:40 - Why Blake Lively will struggle to repair her reputation32:51 - Was this Blake Lively’s Oscar run?36:05 - What does Blake Lively do next?38:30 - The bizarre world of TikTok ShopWatch my previous episode on “Love Island USA” here:https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!Email: cocomocoe@gmail.com
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Aug 13, 2024 • 33min

"It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTube

A blockbuster movie adaptation stirs up drama ahead of its premiere, as cast tensions and marketing choices spark debate. The film 'It Ends With Us' breaks box office records despite mixed critical reviews and serious themes confronting domestic violence. Meanwhile, the landscape of YouTube faces scrutiny with allegations surrounding a popular figure, as safety concerns arise from extreme challenge formats. What does this mean for celebrity influence in film and the future of buzz-worthy content?
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Aug 5, 2024 • 31min

The "Love Island" Effect: Authenticity Vs. Contrived Drama

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck? This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly. Links and references in this episode: * Forbes Article: “Think Like a Creator”* Deadline: “Love Island USA Doubles Viewership” * Screen Rant: “I Believe Love Island USA Season 6 Saved The Series”Episode Time Stamps:* 0:00 – Introduction * 3:45 – Table of Contents * 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons* 13:00 – How this season captured authenticity vs contrived reality TV * 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host* 27:22 – The key to viral “authenticity” as a creator or brand  Paid Time Stamps (Extended Episode): * 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram * 44:50 – Predictions for the “Love Island USA” cast* 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early daysRate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.For business inquiries, email: cocomocoe@gmail.comListen to the extended episode by subscribing for $9/month on Substack:Download the Substack app to listen to the episode from your phoneFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe
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Jul 29, 2024 • 34min

The "Call Her Daddy" Effect (Part 2)

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse?And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world.Reference Links:* The “Call Her Daddy” Effect (Part 1)* Jojo Siwa “Call Her Daddy” Episode* Ariana Madix “Call Her Daddy” Episode* Leah Kateb “Call Her Daddy” Episode (Love Island USA)* Rob Rausch “Call Her Daddy” Episode* Tana Mongeau “Call Her Daddy” Episode* Dave Portnoy “Call Her Daddy” EpisodeTime Stamps:* Introduction — 0:00 * Table of Contents — 3:57 * Why did Alex Cooper start the “Unwell” Network — 8:30 * Comparisons to “Dear Media” — 10:00 * Barstool Sports vs. BuzzFeed — 11:00 * Alex Cooper Business Smarts — 16:20 * Analyzing episodes of “Call Her Daddy” — 22:40 * Jojo Siwa “CHD” Episode — 22:58 * Ariana Madix “CHD” Episode — 26:15 * Leah Kateb “CHD” Episode — 30:50PAID EXTENDED EPISODE — 33:45 * Rob Rausch “CHD” Episode — 33:50 * Tana Mongeau “CHD” Episode — 40:40* Dave Portnoy “CHD” Episode — 46:40 * Alex Cooper’s Husband, Matt Kaplan — 54:44* Why Alex Cooper should launch a show —  56:49 Thank you for reviewing the podcast on Apple and Spotify!Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.comDownload the app to watch or listen to the podcast from your phone
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Jul 22, 2024 • 28min

The "Call Her Daddy" Effect (Part 1)

Guest Alex Cooper of 'Call Her Daddy' discusses her rise to podcasting fame, $60 million Spotify deal, and rumors of a $100 million payday. Topics include 'Call Her Daddy' evolution, celebrity interviews, Joe Rogan Effect, and the competitive mindset behind success.

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