Ahead of the Curve with Coco Mocoe How Addison Rae Quit TikTok & Became a Pop Star
Who else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/
You can read Rolling Stone’s cover story on Addison Rae here
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about Addison Rae’s recent Rolling Stone cover story. In it, she gives some insight into her mysterious strategy. How was she able to break through the stiff, glass ceiling of influencers before her and become pop music’s newest darling? She has performed alongside Charli XCX, had co-signs from Grammy-winners like Finneas and most importantly, has Gen-Z on the edge of their seat. A generation that is known for not holding back their insults and honesty when it comes to how they feel about TikTok’s biggest creators.
I believe Addison Rae used what I call the “rubber band method” in marketing. But what exactly is that and how can you implement it as a creator, yourself?
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
* IG: @cocomocoe
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Email: cocomocoe@gmail.com
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TOPICS + TIME STAMPS:
0:00 - Addison Rae’s “Obsessed” seen as a “flop”
1:50 - “The Rubber Band Method” in Marketing
3:13 - Coconuts thoughts on Addison Rae’s re-brand
5:07 - Rolling Stone Addison Rae cover story summary
7:08 - Popular Vs. Cool
8:22 - The movie that shifted Addison Rae’s career
9:12 - The failure of item beauty
11:00 - Addison Rae’s transition off TikTok
12:20 - The rubber band method in marketing
15:40 - How to know when to shift your niche
15:30 - When to pull back as a creator
EXTENDED EPISODE ON THE SUBSTACK:
18:56 - Other influencers who have used the rubber band method
* Emma Chamberlain
* Brittany Broski
* Alex Cooper
35:03 - How to know if it is time for you to pull back as a creator