Ahead of the Curve with Coco Mocoe The Brilliant Branding of Hailey Bieber's Rhode Skin
Mar 17, 2025
Discover how Hailey Bieber's Rhode Skin skyrocketed to fame with innovative marketing strategies. The shift towards sensory marketing set it apart from other celebrity beauty brands. Learn about the brand's evolution from maximalism to a minimalist approach, and how celebrity endorsements play a pivotal role. Explore the dynamics of disruption in the beauty industry, comparing Rhode’s strategies to other brands like Kylie Cosmetics. This journey through branding provides valuable insights for those looking to elevate their own marketing game.
AI Snips
Chapters
Transcript
Episode notes
Rhode Skin's Surprising Success
- Hailey Bieber's Rhode Skin was initially met with skepticism and skepticism due to the failure of other celebrity beauty brands.
- Despite this, it generated nearly $100 million in 2024 and became a favorite of Gen Z and millennials.
Shift to Minimalist Makeup
- The 2015-2025 beauty trend shifted from maximalist, high-contrast makeup to minimalist styles.
- Hailey Bieber became the face of minimalist "clean girl" makeup, capitalizing on the trend.
Rhode Skin's Social Media Dominance
- Rhode Skin dominates social conversations with 21% mentions, second only to Rare Beauty by Selena Gomez.
- Unlike peers, Hailey uses social media and celebrity collaborations effectively, showing smart brand strategy.