"the courage to be disliked" from a marketing perspective ✨

What do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that?

We break it down in today’s episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga.

TOPICS DISCUSSED:

0:00 - Welcome!

10:40 - The truth about loneliness (especially as a creator) according to the book (page 52)

20:16 - Why inferiority can actually be a good thing

26:12 - The crabs in a bucket analogy and why you don’t want others around you to succeed

27:33 - Why you shouldn’t compete with others in your niche

30:00 - The idea of unburdened love between a creator and their audience

32:32 - You must be polar to be popular

PAID PORTION OF EPISODE AT COCOMOCOE.SUBSTACK.COM

34:46 - Break the rules as a creator (Reesa Teesa + Alix Earle)

39:47 - Allow yourself to flop to gain a loved audience

47:00 - The most loved creators are the most disliked

48:00 - Opening my hello kitty x lol surprise doll

You can comment on this video if you are a paying member of my best-selling Substack at cocomocoe.substack.com

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

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Email: cocomocoe@gmail.com