Ahead of the Curve with Coco Mocoe

"the courage to be disliked" from a marketing perspective ✨

Feb 3, 2025
Dive into the world of marketing insights that reveal a surprising truth: to be loved, you must first be disliked. Explore the power of loneliness as a creator and how feeling inferior can spark creativity. Discover why competing with others can hold you back and the concept of 'unburdened love' between creators and audiences. Embrace your polarizing nature, as the most beloved figures often challenge the norm and risk disapproval. Get ready to break the rules and redefine success!
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INSIGHT

Loneliness Is A Comparative Feeling

  • Loneliness arises from feeling excluded among others, not from being physically alone.
  • Coco Mocoe argues creators feel loneliness when their work is unseen compared to others.
ANECDOTE

Audience Charity Turned $46K Miracle

  • Coco Mocoe shared raising money for an older couple with only five donations on their GoFundMe.
  • Her audience raised about $46,000 in two days after she posted their story.
ANECDOTE

Seven Years Before Viral Breakthrough

  • Amelia Dimoldenberg (Chicken Shop Date) posted her interview series for seven years before viral success.
  • Coco uses this example to show persistence can precede algorithmic discovery.
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