Ahead of the Curve with Coco Mocoe

Explore the rising importance of video in podcasting as Spotify steps up to compete with YouTube. Learn why long-form content is essential in today's creativity crisis. Discover the right equipment for high-quality recording and get tips on editing and recording virtual interviews. Delve into the benefits of migrating from YouTube to podcasting for enhanced privacy. This engaging discussion also highlights the comeback of lifestyle creators and encourages aspiring podcasters to embrace new features and innovations.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comAs someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump’s three elections, he won the popular vote, as well. Kamala Harris put tons of effort into her marketing and her “Kamala HQ” TikTok account gained over 5 million followers in less than 3 months. She broke the internet with phrases like “You think you just fell out of a coconut tree?” and Charli XCX tweeting that “kamala is brat”.It seems maybe the lesson here is that Kamala Harris focused on short-form marketing while Donald Trump focused on long-form marketing. He appeared on dozens of podcasts, some that lasted over 3 hours, while Harris went viral using trending sounds on TikTok and posting YouTube Shorts with Jennifer Lopez.In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the brilliant marketing campaign ran by Kamala Harris that did not end up helping her win the election, at all.Topics + Time Stamps:* The Power of Speech & Marketing - 0:00 * Why Americans love an “underdog” - 5:10 * Why celebrity endorsements from Taylor Swift, Beyonce, etc didn’t move the needle - 13:00 * Why Trump embraced podcasts - 16:57* Why the right side is better at gaining popular podcasts and influencers as talking heads - 24:58* Why the top podcasts in the US are right wing - 27:30 * Why the left side pushes out influencers - 31:30* The political paradox that influencers like Drew Afualo and Brittany Broski have faced - 33:22* Why America was put off by Kamala HQ being run like a fan account - 44:00 The extended episode begins at 24:58 and is only for paying members of the Substack. You can become a member for $9-a-month at cocomocoe.substack.comReference Links:* Colin & Samir: “How YouTube Podcasts Predicted the 2024 Election”* Kamala HQ on TikTok* Donald Trump on Joe RoganAbout the Podcast:“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky rocket someone to massive fame.At the end of this podcast, I will be analyzing the new “Anora” film by Sean Baker, starring Mikey Madison. It currently has a 98% on Rotten Tomatoes and is one of the best films I have seen all year.Thank you for making the Substack a best-seller! Join the community to unlock extended episodes of the podcast at cocomocoe.substack.comTime Stamps:0:00 - What is the halloween costume theory? Examples of the Costume Theory: 8:26 - Jojo Siwa 12:03 - Addison Rae 13:36 - Marilyn Monroe 14:00 - Judy Garland from “Wizard of Oz”14:42 - Millie Bobby Brown in “Stranger Things”17:34 - Sabrina Carpenter19:49 - Tate McRae 20:45 - Miley Cyrus 22:10 - Chappell RoanExtended Episode:26:18 - Analyzing “Anora”“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX?Addison Rae's new song “Aquamarine” even got a shout out from Ariana Grande on her Instagram stories this past weekend! Watch the music video below:https://youtu.be/Qt6YiVZLhG0We will also be discussing other creators that have used social proof to their advantage; such as, Emma Chamberlain, Victoria Paris and more.To unlock the extended version of the podcast, you can join the Substack at cocomocoe.substack.com 🧡“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeFollow the "Middle Row" playlist on Spotify to hear new music before it goes mainstream: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Email: cocomocoe@gmail.com

Explore the intriguing challenges facing Victoria's Secret as it grapples with its identity amidst changing consumer expectations. Discover how media branding and influencer culture complicate authenticity and the objectification of women. Delve into the brand's past fantasy narrative versus the current demand for inclusivity. The podcast also highlights the fashion show's evolution, balancing nostalgia with modernity, while providing a thought-provoking look at navigating brand identity in today’s market.

Discover how the Beatles transformed from a cover band into icons, illustrating the fine line between inspiration and plagiarism. Learn the importance of practice and experimentation in shaping your unique creative process. Hear about the speaker's journey from passive listener to podcast creator, fueled by a desire to fill gaps in the landscape. Explore the art of drawing inspiration from existing media while engaging audiences as co-creators. Get tips on what elements to adopt or discard in your own creative pursuits.

Discover the power of hard work in content creation, even when no one is watching. Learn how building an archive of your work can help secure a loyal fanbase when opportunity strikes. Delve into the challenges faced by pioneering TikTok creators and the unique obstacles female creators encounter in pop culture. Touch on unfair gender biases in media critiques and the importance of authenticity over follower numbers. Finally, be inspired to embrace your unique creative path, prioritizing persistence and passion over fleeting trends.

Explore the transformative impact of Substack, highlighting its rise as a platform for creators. Discover how the shift from addictive short-form algorithms to authentic connections is changing content creation. Dive into the power of long-form media and the importance of innovation to combat audience fatigue. Learn strategies for engaging followers through valuable content, emphasizing community building and meaningful interactions over algorithm-driven recommendations.

Dive into the cosmic world of fame as Chappell Roan's rise coincides with Pluto's shift into Aquarius. Explore how astrology influences celebrity culture and marketing strategies. Discover the tension between Capricorn's traditional values and Aquarius's innovative spirit. Learn about the implications for future celebrities, as authenticity begins to eclipse materialism in a shifting digital landscape. Get ready for a transformation in how we perceive fame, leading us into an era of genuine connection.

Creators are urged to ditch the habit of imitating others in their niche to truly stand out. Exploring methods for fostering originality, the discussion highlights the risks of subconscious copying in an oversaturated digital landscape. Tips on finding inspiration outside one’s niche are shared, alongside personal anecdotes that stress the importance of unique content. The talk wraps up with amusing insights into pop culture topics, including the tantalizing drama of 'The Secret Lives of Mormon Wives' and highlights from the recent VMAs.