
Ahead of the Curve with Coco Mocoe
Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles.
Business & Interview Inquiries: cocomocoe@whalartalent.com
Instagram: @CocoMocoe
YouTube: Coco Mocoe
TikTok: @CocoMocoe cocomocoe.substack.com
Latest episodes

Oct 21, 2024 • 35min
The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis
Explore the intriguing challenges facing Victoria's Secret as it grapples with its identity amidst changing consumer expectations. Discover how media branding and influencer culture complicate authenticity and the objectification of women. Delve into the brand's past fantasy narrative versus the current demand for inclusivity. The podcast also highlights the fashion show's evolution, balancing nostalgia with modernity, while providing a thought-provoking look at navigating brand identity in today’s market.

Oct 14, 2024 • 34min
How to find viral inspiration without stealing from other creators: "Steal Like an Artist" by Austin Kleon
Discover how the Beatles transformed from a cover band into icons, illustrating the fine line between inspiration and plagiarism. Learn the importance of practice and experimentation in shaping your unique creative process. Hear about the speaker's journey from passive listener to podcast creator, fueled by a desire to fill gaps in the landscape. Explore the art of drawing inspiration from existing media while engaging audiences as co-creators. Get tips on what elements to adopt or discard in your own creative pursuits.

Oct 7, 2024 • 29min
"Start now when no one is looking & you'll be 10 steps ahead when they are"
Discover the power of hard work in content creation, even when no one is watching. Learn how building an archive of your work can help secure a loyal fanbase when opportunity strikes. Delve into the challenges faced by pioneering TikTok creators and the unique obstacles female creators encounter in pop culture. Touch on unfair gender biases in media critiques and the importance of authenticity over follower numbers. Finally, be inspired to embrace your unique creative path, prioritizing persistence and passion over fleeting trends.

6 snips
Sep 30, 2024 • 29min
The Substack Effect: The Impending Death of the Short-Form Algorithm
Explore the transformative impact of Substack, highlighting its rise as a platform for creators. Discover how the shift from addictive short-form algorithms to authentic connections is changing content creation. Dive into the power of long-form media and the importance of innovation to combat audience fatigue. Learn strategies for engaging followers through valuable content, emphasizing community building and meaningful interactions over algorithm-driven recommendations.

Sep 23, 2024 • 34min
The Astrology of Chappell Roan's Rise: Who will become famous during Age of Aquarius (2024 to 2043)
Dive into the cosmic world of fame as Chappell Roan's rise coincides with Pluto's shift into Aquarius. Explore how astrology influences celebrity culture and marketing strategies. Discover the tension between Capricorn's traditional values and Aquarius's innovative spirit. Learn about the implications for future celebrities, as authenticity begins to eclipse materialism in a shifting digital landscape. Get ready for a transformation in how we perceive fame, leading us into an era of genuine connection.

Sep 16, 2024 • 27min
"Stop watching creators in your niche if you want to stand out"
Creators are urged to ditch the habit of imitating others in their niche to truly stand out. Exploring methods for fostering originality, the discussion highlights the risks of subconscious copying in an oversaturated digital landscape. Tips on finding inspiration outside one’s niche are shared, alongside personal anecdotes that stress the importance of unique content. The talk wraps up with amusing insights into pop culture topics, including the tantalizing drama of 'The Secret Lives of Mormon Wives' and highlights from the recent VMAs.

Sep 9, 2024 • 26min
Think it's too late to break big on social media? Here's why you're wrong.
Discover how perseverance can lead to success in social media, no matter when you start. Learn from creators like Emma Chamberlain and Mr. Beast, who thrived after years of effort. Explore how to choose the right platform for your content, whether it's TikTok or YouTube. Embrace your unique voice while focusing on consistency over perfection. Uncover the strategies to find your niche and engage your audience, because it’s never too late to make your mark online!

Sep 2, 2024 • 30min
What I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological Thriller
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSPOILERS AHEAD!In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.Reference Links:Pop Star Academy on Netflix“Blink Twice” Trailer on YouTube“How to join a K-Pop Girl Group” WikiHowKarina from AESPA apologizes for relationship (CNN)35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!TIME STAMPS:0:00 - Introduction2:20 - Pop Star Academy Recap2:49 - What is a k-pop trainee5:05 - Pressure for idols to avoid scandals*7:50 - Comparing strict rules to early Hollywood rules10:00 - Burial training process 14:00 - When Abby got cut14:48 - When a girl got cut for social media17:31 - Ethics of the “dream academy” being a surprise survival show19:15 - Lexie quitting 23:22 - Filming the girl’s therapy session 24:15 - Why didn’t the show focus on the final members of KATSEYE26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person PAID COCONUTS: EXTENDED EPISODE29:40 - Final thoughts on “Pop Star Academy” Documentary 30:40 - (Prediction) Katseye will open for Olivia Rodrigo*32:27 - KATSEYE genius promotion roll-out*34:50 - “Blink Twice” Analysis36:34 - “Blink Twice” Recap (Spoiler Alert) 37:00 - Channing Tatum deserves an Oscar39:40 - Why they wear all white on the island 41:30 - The “snake venom” truth serum 42:45 - The desire to be seen 43:34 - White bowtie on dresses44:37 - What Stacy’s character represented45:34 - What did Lucas represent?46:55 - What did the indigenous workers represent? 47:53 - What the bodyguard represents49:18 - Plot holes in movie Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeFollow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:cocomocoe.substack.com#KATSEYE #PopStarAcademy #BlinkTwice #MovieReview

Aug 26, 2024 • 24min
"Why more choice is a bad thing": The Paradox of Choice in Marketing
Delve into the intriguing Paradox of Choice, where fewer options can drive customer engagement and sales. Discover how iconic brands like In-N-Out and McDonald's leverage consistency to enhance loyalty. The discussion also highlights the balance between variety and familiarity in content creation, particularly on platforms like TikTok. Explore the Blue Ocean Strategy, showcasing how unique creative paths can yield success outside crowded markets. Ultimately, learn how repetition and focused identities can lead to brand evolution and deeper consumer connections.

Aug 20, 2024 • 25min
"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWelcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-geniusPlus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!Time Stamps:0:00 - Introduction 1:39 - Love Island USA Reunion 4:00 - How they should’ve formatted the reunion6:50 - Liv is the leader of the cast8:25 - The firepit convo where they voted out Andrea9:50 - JaNa talks about unaired topics from reunion10:23 - Aaron vs Kaylor Drama at Reunion14:20 - Miguel & Leah vs Rob 16:24 - Kendall & Nicole Clip 18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions 24:36 - Blake Lively Situation Got Even Worse26:30 - Colleen Hoover’s problem 28:00 - Where Justin Baldoni went wrong30:40 - Why Blake Lively will struggle to repair her reputation32:51 - Was this Blake Lively’s Oscar run?36:05 - What does Blake Lively do next?38:30 - The bizarre world of TikTok ShopWatch my previous episode on “Love Island USA” here:https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!Email: cocomocoe@gmail.com