Ahead of the Curve with Coco Mocoe The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis
Oct 21, 2024
Explore the intriguing challenges facing Victoria's Secret as it grapples with its identity amidst changing consumer expectations. Discover how media branding and influencer culture complicate authenticity and the objectification of women. Delve into the brand's past fantasy narrative versus the current demand for inclusivity. The podcast also highlights the fashion show's evolution, balancing nostalgia with modernity, while providing a thought-provoking look at navigating brand identity in today’s market.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 18min
Media Branding and the Objectification of Women
17:42 • 3min
The Rise and Fall of a Fantasy: Victoria's Secret and Its Identity Crisis
20:12 • 9min
A Promising Comeback: Reflecting on Fashion Show Evolution
29:22 • 4min
Navigating Brand Identity and Evolution
33:49 • 1min