Ahead of the Curve with Coco Mocoe
The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis
Oct 21, 2024
Explore the intriguing challenges facing Victoria's Secret as it grapples with its identity amidst changing consumer expectations. Discover how media branding and influencer culture complicate authenticity and the objectification of women. Delve into the brand's past fantasy narrative versus the current demand for inclusivity. The podcast also highlights the fashion show's evolution, balancing nostalgia with modernity, while providing a thought-provoking look at navigating brand identity in today’s market.
35:15
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Quick takeaways
- Victoria's Secret's record-breaking viewership in 2024 raises questions about genuine brand success versus underlying identity issues that still need addressing.
- The brand's struggle with authenticity highlights the necessity of transparency in evolution to regain consumer trust and confidence moving forward.
Deep dives
Record-Breaking Live Stream Success
The Victoria's Secret fashion show has set a new record for the most-watched live stream of any entertainment brand in 2024, peaking at 2.32 million viewers on YouTube. This significant achievement surpasses the previous record held by the Eurovision talent show, which peaked at 1.5 million earlier in the same year. The fashion show was also available on other platforms like TikTok and Amazon Prime, boosting accessibility and viewership. The episode questions whether this high viewership equates to a genuine success for the brand or if it obscures underlying issues that still need to be addressed.
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