The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis
Ahead of the Curve with Coco Mocoe
The Rise and Fall of a Fantasy: Victoria's Secret and Its Identity Crisis
This chapter delves into the transformation and challenges faced by Victoria's Secret, focusing on its branding evolution and shifting consumer expectations. It contrasts the brand's once-dominant fantasy narrative with the rising demand for inclusivity in the lingerie market, highlighting how competitors have capitalized on Victoria's Secret's declining identity.
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