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Ahead of the Curve with Coco Mocoe
The Substack Effect: The Impending Death of the Short-Form Algorithm
Sep 30, 2024
Explore the transformative impact of Substack, highlighting its rise as a platform for creators. Discover how the shift from addictive short-form algorithms to authentic connections is changing content creation. Dive into the power of long-form media and the importance of innovation to combat audience fatigue. Learn strategies for engaging followers through valuable content, emphasizing community building and meaningful interactions over algorithm-driven recommendations.
29:12
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Quick takeaways
- The rise of Substack signifies a shift towards long-form content as creators seek deeper audience connections beyond algorithm-driven engagement.
- Creators are increasingly frustrated with repetitive viral trends, prompting a demand for unique and substantial perspectives in their content.
Deep dives
The Impact of Algorithms on Creators and Content
The advent of TikTok has revolutionized content consumption by prioritizing algorithm-driven feeds, such as the For You page, which diminishes the significance of traditional follower counts. This shift has resulted in a dynamic where a creator's visibility is largely contingent upon their latest videos, leading to fluctuating engagement rates and intensifying creator burnout. As platforms like Instagram also chase algorithmic models, users experience an overwhelming quantity of low-substance short-form content, reminiscent of fast food, while losing the relational aspect once fostered through follower interactions. Ultimately, this environment cultivates fatigue among both creators and consumers, as creativity becomes suppressed by the demands of trending topics and repetitive content cycles.
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Discover
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