Ahead of the Curve with Coco Mocoe The Substack Effect: The Impending Death of the Short-Form Algorithm
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Sep 30, 2024 Explore the transformative impact of Substack, highlighting its rise as a platform for creators. Discover how the shift from addictive short-form algorithms to authentic connections is changing content creation. Dive into the power of long-form media and the importance of innovation to combat audience fatigue. Learn strategies for engaging followers through valuable content, emphasizing community building and meaningful interactions over algorithm-driven recommendations.
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Predicting Social Media's Future
- To predict social media's future, analyze the past five years' changes and identify emerging user needs.
- Consider how platforms and trends have evolved and what users now desire from creators.
TikTok's Algorithm-Driven Approach
- TikTok's For You page shifted the focus from following creators to algorithmic content delivery.
- This reduced the importance of following specific creators, as content discovery became algorithm-driven.
The Algorithm's Volatility
- TikTok's algorithm creates volatility where creators are only as good as their last video.
- This leads to creator burnout and less substantive content due to a focus on short-form videos.