Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.

This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:

We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.

One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/

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(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)

Email: cocomocoe@gmail.com

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Time Stamps:

0:00 - Introduction 

2:42 - “Why too much choice is a bad thing” episode on Nudge podcast

3:21 - The “Head & Shoulders” Study & The paradox of choice 

8:56 - Why algorithms reward repetition 

10:36 - When to experiment vs when to repeat as a creator online

12:45 - Crumbl Cookie Marketing Example 

14:15 - The McDonalds Study 

16:00 - Chasing trends as a creator

17:20 - “Blue Ocean Strategy” in Marketing

20:45 - “Branding is just repetition” 

23:57 - PAID SEGMENT

Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following 

24:33 - Toni Bravo: Beauty Influencer

27:15 - Jools “Very Demure” Lebron

29:00 - How to stand out from the rest of your niche as a creator

31:15 - Logan M “Cucumber Salad” TikTok Chef

33:48 - Keith Lee on TikTok

36:09 - The “Hollywood Hair Theory” 

37:44. - “The Dare” & the power of branding

39:22 - Concluding Thoughts 

Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)

Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.

Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:

#Marketing #TikTok #MusicIndustry