4min chapter

Ahead of the Curve with Coco Mocoe cover image

"Why more choice is a bad thing": The Paradox of Choice in Marketing

Ahead of the Curve with Coco Mocoe

CHAPTER

The Balance of Repetition and Evolution in Creativity

This chapter explores the significance of establishing and maintaining a creative identity, urging creators to hone in on their strengths rather than chasing every audience. The discussion highlights the balance between experimentation and repetition in building a recognizable brand, encouraging listeners to reflect on successful examples and consider deeper engagement through membership options.

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