Ahead of the Curve with Coco Mocoe

A blockbuster movie adaptation stirs up drama ahead of its premiere, as cast tensions and marketing choices spark debate. The film 'It Ends With Us' breaks box office records despite mixed critical reviews and serious themes confronting domestic violence. Meanwhile, the landscape of YouTube faces scrutiny with allegations surrounding a popular figure, as safety concerns arise from extreme challenge formats. What does this mean for celebrity influence in film and the future of buzz-worthy content?

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck? This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly. Links and references in this episode: * Forbes Article: “Think Like a Creator”* Deadline: “Love Island USA Doubles Viewership” * Screen Rant: “I Believe Love Island USA Season 6 Saved The Series”Episode Time Stamps:* 0:00 – Introduction * 3:45 – Table of Contents * 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons* 13:00 – How this season captured authenticity vs contrived reality TV * 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host* 27:22 – The key to viral “authenticity” as a creator or brand  Paid Time Stamps (Extended Episode): * 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram * 44:50 – Predictions for the “Love Island USA” cast* 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early daysRate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.For business inquiries, email: cocomocoe@gmail.comListen to the extended episode by subscribing for $9/month on Substack:Download the Substack app to listen to the episode from your phoneFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse?And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world.Reference Links:* The “Call Her Daddy” Effect (Part 1)* Jojo Siwa “Call Her Daddy” Episode* Ariana Madix “Call Her Daddy” Episode* Leah Kateb “Call Her Daddy” Episode (Love Island USA)* Rob Rausch “Call Her Daddy” Episode* Tana Mongeau “Call Her Daddy” Episode* Dave Portnoy “Call Her Daddy” EpisodeTime Stamps:* Introduction — 0:00 * Table of Contents — 3:57 * Why did Alex Cooper start the “Unwell” Network — 8:30 * Comparisons to “Dear Media” — 10:00 * Barstool Sports vs. BuzzFeed — 11:00 * Alex Cooper Business Smarts — 16:20 * Analyzing episodes of “Call Her Daddy” — 22:40 * Jojo Siwa “CHD” Episode — 22:58 * Ariana Madix “CHD” Episode — 26:15 * Leah Kateb “CHD” Episode — 30:50PAID EXTENDED EPISODE — 33:45 * Rob Rausch “CHD” Episode — 33:50 * Tana Mongeau “CHD” Episode — 40:40* Dave Portnoy “CHD” Episode — 46:40 * Alex Cooper’s Husband, Matt Kaplan — 54:44* Why Alex Cooper should launch a show —  56:49 Thank you for reviewing the podcast on Apple and Spotify!Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.comDownload the app to watch or listen to the podcast from your phone

Guest Alex Cooper of 'Call Her Daddy' discusses her rise to podcasting fame, $60 million Spotify deal, and rumors of a $100 million payday. Topics include 'Call Her Daddy' evolution, celebrity interviews, Joe Rogan Effect, and the competitive mindset behind success.

Guest Kyle Fitzpatrick from The Trend Report™ discusses why Millennials are labeled as 'cringe' online. Topics include Baby Boomers' loyalty to Facebook, Gen X being 'forgotten,' Millennials' perfectionism online, Gen-Z's irony, and intergenerational dynamics in trendsetting and online behavior.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comYou can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.comFollow Coco Mocoe on Socials* Instagram* TikTok* YouTubeDid you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where employees at an app will find a creator or account that they like and they will “heat them up” in the algorithm. There is also an alleged button where they can “cool down” an account or have it slow down in the algorithm if they do something they deem unacceptable or they want a trend to die down on the platform. This has never been confirmed by TikTok but it was discussed in a Forbes article from 2023 titled, “TikTok has a secret button to make anything go viral”. In the article, Forbes spoke to six current and former employees of TikTok and reviewed internal documents. The article states that some employees can hand pick creators or specific videos and “supercharge” their distribution on the FYP. While this might sound unfair, and in some ways it is. One employee was thought to have violated company policy when they heated their spouses account on the FYP. But this is a common practice for large platforms. One reason for “heating” is when the platform wants users to begin using a particular feature on the app so they will hand pick and promote creators who are early adopters and leaning into the feature when everyone else is afraid to. In today’s episode, I am going to talk about my theories about how the TikTok algorithm is shifting right now using the Brooke Schofield vs. Clinton Kane viral storytime as a great case study. Why did TikTok push out the story now vs when it was told on the Canceled Podcast with Tana Mongeau or the Zach Sang podcast multiple times? I have a few theories.Rate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.For business inquiries, email: cocomocoe@gmail.comIn this episode, we talk about;Introduction — 0:00 Quick Life Updates — 5:09 Brooke Schofield Vs. Clinton Kane Timeline — 9:56 Why did TikTok push out Brooke’s videos — 14:29 What creators will TikTok make famous in 2024 and 2025 — 17:32Why Reesa Tessa got pushed by TikTok — 19:10Why the Brooke Schofield story went viral now vs when she told it in the past — 20:38 Extended Episode (Paid Members Only)What will TikTok change in the next year — 23:44 How to fix your TikTok if videos are not uploading and sitting a 0 views 30:35 One hack to get your recent TikTok on the FYP — 32:57“Leave hawk tuah girl alone!” — 35:02Download the Substack app to listen or watch the podcast from your phone: https://substack.com/app?utm_campaign=app-marketing&utm_content=author-post-insert

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding by studying the roll-out of Charli XCX’s highly acclaimed “brat” album. Not only is the music great, but the album branding matches the honesty and brutalism of the hyperpop album. And now, her fans are declaring 2024 a "brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly.We will be discussing the power of associating yourself with a word like “summer” and why the music industry is obsessed with this specific word. From Meg Thee Stallion’s “Hot Girl Summer” to Charli XCX’s “brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly in their routine.Table of Contents:0:00 - Introduction 3:19 - Life Updates6:55 - Charli XCX “Brat” Summer11:24 - Meg Thee Stallion & “Summer” Branding14:08 - The “Barbie Summer” of 202315:07 - The Pavlov’s Dog Experiment & Power of Association 18:00 - Why brands are obsessed with the word “summer”—— PAID ——21:24 - Examples of the Power of Association* Mariah Carey “All I Want For Christmas is You” * Shonda Rhimes “Thank God It’s Thursday” * Rebecca Black “Friday”* Miley Cyrus “Party in the U.S.A.”33:30 - How TikTokers like Alix Earle and Reese Teesa grow by repetition 36:49 - How to use power of association for yourself Thank you for rating the podcast on your preferred podcast platform!Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeSubscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: https://cocomocoe.substack.com/Download the app to watch the podcast from your phone: https://substack.com/app

Discussing the five-year cycle in marketing and the potential future of TikTok post its era, exploring MySpace's impact on internet fame, analyzing the evolution of influencers and internet celebrities from early platforms to TikTok success, and tracing the changing landscape of content creation on YouTube.

This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE TO SUBSCRIBE 📺 TAP HERE TO FOLLOW THE SPOTIFY PLAYLIST 💚 Join the #AheadOfTheCurve discord hereWatch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here Email: cocomocoe@gmail.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Exploring the looming TikTok ban in 2024, the impact on creators and content trends. Reflecting on diverse podcast projects with music artists and navigating uncertainty. Discussion on discomforting movie plot and the speaker's busy schedule amidst potential TikTok ban.