Ahead of the Curve with Coco Mocoe cover image

Ahead of the Curve with Coco Mocoe

Latest episodes

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Nov 20, 2023 • 40min

How Selena Gomez Became Gen-Z's Favorite Pop Star (ft. @adamtheflop)

How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok, Instagram and YouTube Follow Coco Mocoe on TikTok, Instagram and YouTubeHere is the great deep dive I mention early on in the video. It is from creator  @rxbeccarose  // Video: https://www.youtube.com/watch?v=YOGBT2eino4&pp=ygUab2ggaXRzIGp1c3QgcmViZWNjYSBzZWxlbmE%3DThank you for subscribing to my YouTube channel and for reviewing the podcast, wherever you listen! Send it to a friend who loves talking about Selena Gomez as much as we do ❤️ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Nov 13, 2023 • 1h 3min

Celebrity "SEO" Conspiracies: From Taylor Swift's "Jet" to Hailey Bieber "Mean Girl" (ft. Fluently Forward)

Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do! Email: cocomocoe@whalartalent.com Find Coco Mocoe on your favorite socials by searching @cocomocoe Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Nov 6, 2023 • 39min

Millennials Vs. Gen-Z: Whose digital footprint will be more "cringe" as time goes on?

Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss. The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne. Examples of tiktokers making videos about millennials: @biancascaglione and @snarkymarky https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco For potential interviews or partnerships, email: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Oct 30, 2023 • 42min

Why did everyone want Glossier to fail?

Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! TIME STAMPS: Introduction - 0:00 The Glossy Book + Author - 2:20Emily Weiss - 4:38 “Into the Gloss” - 7:15 Glossier - 12:47Glossier’s Height - 16:26 Celebrity Name Drops - 22:40Glossier’s Mistakes - 26:18 How can Glossier become “cool” again? - 35:10Follow Coco on social media: Instagram: instagram.com/cocomocoeTikTok: tiktok.com/@cocomocoeYouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_ Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective. You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC For business inquiries, email: cocomocoe@whalartalent.com   This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Oct 23, 2023 • 42min

How a viral pickle sweatshirt made TikTok Shop millions (ft. Jess Slone)

In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel!Follow Bad Addiction Boutique: tiktok.com/@badaddictionboutique instagram.com/badaddictionboutique "Why is the pickle sweatshirt taking over TikTok?" Today Show Article: https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656Buy the pickle sweatshirt: https://shopbadaddiction.com/products/pickle-jars-sweatshirt --You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube. Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet. Follow Coco on socials: tiktok.com/@cocomocoeinstagram.com/cocomocoeFor business inquiries, email: cocomocoe@whalartalent.comTAGS: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Oct 15, 2023 • 51min

Breaking Down the Biggest Scandals of 2023 w/ Molly McPherson (P.R. Crisis Expert)

Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190 TIME STAMPS: 0:00 - 1:28 = Introduction 1:28 - 11:30 = The definition of “public relations” and her PR career 11:30 - 16:20 = Do celebrities reach out because of her videos? 16:20 - 24:00 = Mila Kunis & Ashton Kutcher 24:00 - 27:40 = Will & Jada Smith 27:40 - 31:30 = Lizzo Lawsuit 31:30 - 37:00 = Colleen Ballinger 37:00 - 45:15 = Creator’s Vs. Celebs PR Responses45:15 - 51:10 = Ellen Degeneres Thank you for rating the podcast on your favorite platforms and subscribing to my YouTube channel for exclusive video content from each interview! Follow Coco Mocoe on socials: instagram.com/cocomocoetiktok.com/@cocomocoehttps://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQHi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Oct 9, 2023 • 46min

Bobbi Althoff: How a mom-influencer created the top rap podcast overnight

Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoeTikTok.com/@cocomocoe YouTubeJoin the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podcast platformsemail: cocomocoe@whalartalent.com RESOURCES: “The Really Good Podcast” by Bobbi Althoff: https://www.youtube.com/@Thebobbialthoff “Women On Top” interview with Bobbi Althoff: https://spotify.link/EOTdGhjoKDb Cosmopolitan’s Interview with Bobbi Althoff: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/ Bobbi Althoff on the BFF Pod: https://www.youtube.com/watch?v=YUXr2kGYuWo&pp=ygUSd29tZW4gb24gdG9wIGJvYmJp TIME STAMPS: Introduction 0:00 - 2:32Comments from Discord 2:32 - 4:32 Who was Bobbi Althoff before the podcast 4:32- 9:30 The start of “The Really Good Podcast” 9:30 - 12:30The infamous Drake interview 12:30 - 17:35Funny Marco 17:35 - 18:39 Chicken Shop Date & Ziwe 18:39 - 23:54 Funny Marco & Bobbi’s tour 23:54 - 25:34 Unanswered questions & theories 25:34 - 31:50 Industry Plant Theories 31:50 - 37:40 How she can move forward 37:40 - 45:55#bobbialthoff #drake #podcast This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Oct 2, 2023 • 51min

The Trevi Moran Interview

Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music. Here is my sit-down interview with the rising pop star. Hope you enjoy! Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoranSubscribe to the #AheadOfTheCurve podcast channel Listen to the episodes back on your favorite podcast platforms (Spotify, Apple & Google) Follow Coco on social media: tiktok.com/@cocomocoe instagram.com/cocomocoe TIME STAMPS: 1. Intro & the viral Mac store videos 0:00 - 5:472. “X factor” audition 5:47 - 10:153. Dealing with hate as young as 12 y.o. 10:15 - 15:25 4. Opening up about addiction 15:25 - 17:25 5. Creating O2L 17:25 - 23:23 6. Opening up about addiction pt. 2 23:23 - 35:37 7. How Trevi signed to Angelica Cob 35:37 - 39:05 8. Signing to a record label 39:05 - 40:57 9. Trevi’s upcoming music 40:57 - 44:45 10. What makes Trevi’s music so unique 44:45 - 45:3711. Would Trevi go on another talent show 45:37 - 50:32For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Sep 28, 2023 • 49min

Taylor Swift & Travis Kelce: Why is everyone obsessed with "PR" relationships? (ft. @simplysimone)

Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy?You can follow @simplysimone on TikTok here!TIME STAMPS: Introduction 0:00-3:56 Taylor Swift & Travis Kelce 3:56-10:49 Olivia Rodrigo 10:49-20:41Beyonce EGOT? 20:41-25:29 Usher Super Bowl Announcement 25:29-31:31‘Love is Blind’ Season 5 31:31-45:28 What artist is next to blow up 45:28-48:36-- Join the discord for #AheadOfTheCurve with Coco Mocoe: https://discord.gg/n6qc4gcYf5 Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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Sep 25, 2023 • 1h 4min

Greg Goodfried: From managing the D’Amelio family to creating Lonelygirl15

You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met someone with a better resume and genuine curiosity for the world and the art of storytelling. For business inquiries, email cocomocoe@whalartalent.com Join the #AheadOfTheCurve discord here: https://discord.gg/n6qc4gcYf5 TIME STAMPS: Introduction 0:00 - 1:05The Origin of LG15 1:05 - 3:50 How they cast “Bree” aka Jessica Rose 3:50 - 7:20How to go viral 7:20 - 8:07Why they created LG15 8:07 - 10:20The business model of LG15 10:20 - 12:20 The first LG15 video 12:20 - 14:50 The cult elements of LG15 14:50 - 17:35 The moment someone recognized LG15 17:35 - 19:05LG15 was first brand deal on YouTube 19:05 - 24:10How the fans found out LG15 wasn’t real 24:10 - 27:50What happened after LG15 was revealed 27:50 - 30:00How Greg got into talent management 30:00 - 31:08Could there be a LG15 today 31:08 - 33:20 The Grand Finale of LG15 33:20 - 39:21How Greg signed the D’Amelios 39:21 - 46:10 Why certain people become famous 46:10 - 50:10The moment I realized TikTok would be big 50:10 - 51:43Greg’s favorite thing about each D’Amelio 51:43 - 53:57 Dancing With The Stars 53:57 - 55:30 Charli D’Amelio in 5 years from now 55:30 - 56:40D’Amelios Vs. Kardashians 56:40 - 59:23 Predictions about the internet 59:23 - 1:03:41 Thank you for watching, commenting and subscribing! ❤️ --TAGS: lonelygirl15, charli d'amelio, the d'amelio show, greg goodfried, dixie d'amelio, d'amelio hulu, landon barker, podcast, interview, influencers, celebrity, entertainment news, kardashians, kuwtk, ahead of the curve, coco mocoe This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

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