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Ahead of the Curve with Coco Mocoe
The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?"
Jun 24, 2024
Discussing the five-year cycle in marketing and the potential future of TikTok post its era, exploring MySpace's impact on internet fame, analyzing the evolution of influencers and internet celebrities from early platforms to TikTok success, and tracing the changing landscape of content creation on YouTube.
18:32
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Quick takeaways
- MySpace rebranded to a music site to launch internet celebrities via playlists.
- YouTube's evolution showcases transformative cycles influencing creator trends and platform developments.
Deep dives
The Rise and Fall of MySpace and Justin Timberlake's Acquisition
MySpace, created in 2003, revolutionized online personal profiles by allowing anyone to become famous and create customized profiles without website navigation skills. Sold to Justin Timberlake in 2011 for $35 million, MySpace rebranded as a music site to compete with Facebook's growth. This strategic shift aimed to capitalize on launching internet celebrities who produced music and allowed users to curate playlists, reflecting a trend in online fame connected to music and personal expression.
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