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2min chapter
The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?"
Ahead of the Curve with Coco Mocoe
Evolution of Influencers and Internet Celebrities
The chapter traces the growth of influencers and internet celebrities, starting from early platforms like 'Lonely Girl 15' and Neutrogena to the rise of TikTok, emphasizing the success of second or third-generation influencers like Charlie D'Amelio and Addison Ray. It also explores the recognition of internet celebrities by traditional media with examples such as Bethany Moda's appearance on Dancing with the Stars in 2014.
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