The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?"
Ahead of the Curve with Coco Mocoe
Exploring the Rise and Fall of MySpace in Marketing History
This chapter discusses the impact of MySpace in democratizing the internet in 2003 and enabling individuals to gain fame without technical skills. It also explores MySpace's transition to a music platform under Justin Timberlake's ownership, shaping how internet celebrities emerge in the music industry.
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