2min chapter

Ahead of the Curve with Coco Mocoe cover image

The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?"

Ahead of the Curve with Coco Mocoe

CHAPTER

Analysis of TikTok's Future and the Five-Year Cycle in Social Media Platforms

Exploring the uncertain future of TikTok in the midst of legal challenges and potential acquisition, and comparing its algorithm with other platforms like YouTube Shorts and Instagram Reels. The discussion extends to a five-year cycle in social media platforms using YouTube's evolution as a case study, emphasizing influencer marketing and early influencers like Lonely Girl 15.

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