In this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”.

Do you have a suggestion for my next “The Brilliant Branding of _____” episode? Send your suggestion and theories in the comments on Substack or on Apple and Spotify reviews for a potential shout out!

TOPICS + TIME STAMPS:

0:00 - Introduction

2:20 - How I define “household name fame”

4:30 - Part One: “Become an Extreme Version of Yourself”

How Tate McRae discovered what makes her unique and turned it up 1,000 notches

11:40 - Part Two: “Leaning into Mystery”

EXTENDED EPISODE ON COCOMOCOE.SUBSCTACK.COM:

20:52 - Part Three: “Think Later Vs. So Close To What”

27:14 - Part Four - “World Building in Branding”

“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

IG: ⁠@cocomocoe⁠

TT: ⁠@cocomocoe⁠

YT:⁠ coco mocoe⁠

Email: cocomocoe@gmail.com

Thank you for reviewing the podcast on ⁠Spotify⁠ and ⁠Apple Podcasts⁠!

cocomocoe@gmail.com