Ahead of the Curve with Coco Mocoe The Brilliant Branding of "Anora"
In today’s episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they created a popular movie by refusing to be popular. And we will talk about how you can do something similar whether you are an artist, creator or brand owner.
Sean Baker and Mikey Madison were a dream team together for this underdog film but their marketing team was the secret third man who helped push the movie across the finish line at the Oscar's.
Time Stamps:
0:00 - Introduction/Oscar’s wins for “Anora”
6:14 - 5 BTS Facts About the Making of “Anora”
12:37 - The $18 million marketing budget
16:41 - “Anora” box-office sales compared to other Oscar 2025 contenders
Extended Episode at cocomocoe.substack.com
23:21 - Traditional marketing campaign (Barbie) vs. Anora’s marketing campaign
33:40 - The targeting of a specific Gen-Z audience
42:25 - A creator example of the “Anora” strategy
Let me know in the reviews on Apple and Spotify what you want the next episode of "The Brilliant Branding of _____" to be about plus any theories you might have.
Listen to last week's episode about "The Brilliant Branding of Tate McRae"
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
IG: @cocomocoe
TT: @cocomocoe
Email: cocomocoe@gmail.com