The Changemakers

Mat is a Senior Manager, EMEA Demand Generation at Palo Alto Networks. Mat has risen through the ranks at Palo Alto Networks in their demand generation hub. He started his journey with them specialising in email marketing and automation and has explored a variety of roles from Marketing Program Manager and Chief of Staff, EMEA Marketing to his current position.Palo Alto Networks is a multinational cybersecurity company. They are an ambitious and boundary-pushing business, that continually delivers innovation to enable secure digital transformation—even as the pace of change is accelerating.At a time when their business is growing, and the demand generation hub goes from strength to strength, we chat about the culture of innovation and so much more.Listen as we discuss:Creativity in demand generationHow hackers inspire his teamWhy cybersecurity is a more creative industry than you might thinkThe challenges of creativity in a global giant vs. a start-up businessFollow Mat on LinkedIn: https://www.linkedin.com/in/matharperDon’t forget to subscribe to our Changemaker podcast for insights experiences and stories to help you supercharge your own creativity.Send us a message if you enjoyed this episodeIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech. 👉 Watch episodes on YouTube👉 Follow us on LinkedIn for regular snippets in your feed 👉 Visit our website for more in-depth thinking on topics👉 Subscribe to Beyond our monthly collection of insight, opinion and inspirationAnd finally please rate our podcast on Apple if you enjoyed it!✌️

In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, Cloudflare, Robin Daniels, CMO, Matterport, Shikha Saxena, Head of UK Marketing, Globant, and Jess Ellis, Senior Director of Brand Marketing, Khoros, to discuss ‘is tech marketing more creatively brave than ever?'Shaped By co-founder Nick Farrar talks to our panel about the findings from Perspective 2021, our survey of over 200 senior marketers in SME and enterprise tech fuelled companies, and our panellists’ individual experiences in the ever-changing world of tech marketing, along with valuable advice for fellow marketers. Listen as we discuss:How is tech marketing creatively brave?How to encourage bravery and create a safe space for exploration and experimentation The importance of creating a story and emotional marketingShifts in marketing format and content, what’s here to stay? Follow our expert panel on LinkedIn: Gleb Brichko: https://www.linkedin.com/in/glebbrichko/Rebecca Clayman: https://www.linkedin.com/in/rebecca-clayman-975b333/Robin Daniels: https://www.linkedin.com/in/robingdaniels/Shikha Saxena: https://www.linkedin.com/in/shikha-technology-marketing/Jess Ellis: https://www.linkedin.com/in/jellisstudio/Don’t forget to subscribe to our Changemaker podcast for new episodes.Send us a message if you enjoyed this episodeIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech. 👉 Watch episodes on YouTube👉 Follow us on LinkedIn for regular snippets in your feed 👉 Visit our website for more in-depth thinking on topics👉 Subscribe to Beyond our monthly collection of insight, opinion and inspirationAnd finally please rate our podcast on Apple if you enjoyed it!✌️

Nancy Harlan is an ABM leader with a formidable record of success. She’s currently responsible for global ABM and customer marketing at UiPath. Prior to that, she spent eight years building SaaS & data analytics firm Qlik’s ABM function from the ground up into a comprehensive global operation that delivered eye-watering year-on-year revenue growth.Successful ABM programs today are underpinned by some mighty impressive tech. But to what extent do they also rely on creativity? Is ABM an inherently creative discipline? And how does Nancy inspire her team to take risks and try new things?We talk to Nancy about her career so far, why she loves working in ABM and how creativity can help her team to make the most from modern ABM. Listen as we discuss:The role creativity can play in modern ABMThe value and impact of ABM for businesses How to encourage your team to push boundaries and unleash their creativityFinding inspiration within your organisation How creative businesses thrive on restrictionFollow Nancy on LinkedIn: https://www.linkedin.com/in/nancy-carlyle-harlan-3b09027/Don’t forget to subscribe to our Changemaker podcast for new episodes.Send us a message if you enjoyed this episodeIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech. 👉 Watch episodes on YouTube👉 Follow us on LinkedIn for regular snippets in your feed 👉 Visit our website for more in-depth thinking on topics👉 Subscribe to Beyond our monthly collection of insight, opinion and inspirationAnd finally please rate our podcast on Apple if you enjoyed it!✌️