Ashley is Vice President of Marketing at Ramp. She started in sales which developed her superpower of creating a great relationship between the marketing and sales teams! She’s worked at some fantastic tech companies like Marketo, Oracle, Wipro, and Pendo giving her insight into marketing operations and software before joining Ramp.

Ramp is disrupting a tired space. They are building the world's first finance automation platform designed to save businesses time and money. This conversation was inspired by a LinkedIn post from Ashley that captured the essence of why it’s such a good time to be a tech marketer. We talk about her post and delve into more detail on the points made, and chat about so much more.

Listen as we discuss:

Why marketing is mission-critical in B2B tech companies
How marketing can inform the strategy of the company
The power of a creative organisation
Encouraging her team to drive MarTech exploration and adoption
Why embracing the ‘weird’ can work wonders

Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleybrucker/

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Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp