The Changemakers Is tech marketing more creatively brave than ever? (Live panel debate)
In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, Cloudflare, Robin Daniels, CMO, Matterport, Shikha Saxena, Head of UK Marketing, Globant, and Jess Ellis, Senior Director of Brand Marketing, Khoros, to discuss ‘is tech marketing more creatively brave than ever?'
Shaped By co-founder Nick Farrar talks to our panel about the findings from Perspective 2021, our survey of over 200 senior marketers in SME and enterprise tech fuelled companies, and our panellists’ individual experiences in the ever-changing world of tech marketing, along with valuable advice for fellow marketers.
Listen as we discuss:
- How is tech marketing creatively brave?
- How to encourage bravery and create a safe space for exploration and experimentation
- The importance of creating a story and emotional marketing
- Shifts in marketing format and content, what’s here to stay?
Follow our expert panel on LinkedIn: Gleb Brichko: https://www.linkedin.com/in/glebbrichko/
Rebecca Clayman: https://www.linkedin.com/in/rebecca-clayman-975b333/
Robin Daniels: https://www.linkedin.com/in/robingdaniels/
Shikha Saxena: https://www.linkedin.com/in/shikha-technology-marketing/
Jess Ellis: https://www.linkedin.com/in/jellisstudio/
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