Social media for B2B brands: Luke Brynley-Jones, OST Marketing

Luke is the founder and managing director of OST Marketing, a B2B social media agency. With a wealth of experience, Luke is an expert B2B social media strategist. From creating an online community for people with epilepsy to launching his own social networks and even running conferences across the US and Europe, featuring many of the early leaders in social media - Luke is a leader in his field.

OST Marketing is a multi-award-winning team behind some of the world’s most successful B2B brands on social media. Operating in eight countries and languages, their current client roster includes Salesforce, Gett, Bayer, and Infosys.

Listen as we discuss:

• The differences between B2B and B2C approaches to social media 
• How important personal brands are on social channels
• Trends that B2B marketers should be aware of 
• The value of community and staff advocacy 
• Setting a meaningful social measurement framework that works for you

Follow Luke on LinkedIn: https://www.linkedin.com/in/lukebrynleyjones/
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