Kathryn is Director of EMEA Marketing at Box. She has risen through the ranks in the marketing department at Box and has 10 years of experience working in tech marketing in the US and UK. Before joining Box, she worked at Dell EMC and also agency side as a B2B marketing specialist giving her a view of processes and areas she recreated at Box.

Box is a Cloud Content Management company that can call 68% of the Fortune 500 and 97,000 companies their customers. One of their values is to blow their customers’ minds every day, and this helps to create an environment of experimentation and creativity.

At a time of growth over the last few years, we talk about how you can encourage creativity while controlling it, how marketers can get too tech happy, and the fundamentals marketers need to focus on for success.

Listen as we also discuss:

How Field Marketing has evolved
The nuances, maturity, and challenges of different markets
Some of the issues that a demand gen approach and educating the market
How customer understanding is pivotal to success as a marketer, and how they launched a research team internally
The balance of experimentation and creativity while protecting the brand
The skills she values in her marketing team

Follow Kathryn on LinkedIn: https://www.linkedin.com/in/kathryn-thomas-415b1a4b/

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Balancing brand and creativity: Kathryn Thomas, Box