Frida Ahrenby is CMO at GetAccept, a digital sales room platform on a mission to radically redefine the way companies run sales. In her role, she’s responsible for the company’s global marketing strategy and execution in all markets.

Having grown the marketing team from three people to 25 over the past two and a half years, our chat with Frida comes at a really exciting time for GetAccept. It’s a wide-ranging chinwag, covering category creation, personal branding, and - most importantly - the power of hyper-relevant customer personas.

Listen as we discuss:

How to create detailed customer personas
Learning and evolving personas for your marketing
How brand creates demand
Encouraging employee advocacy and personal branding
What makes an effective leader in the B2B SaaS world

Follow Frida on LinkedIn: https://www.linkedin.com/in/frida-ahrenby-215353/

Don’t forget to subscribe to our Changemakers podcast for new episodes.

Send us a message if you enjoyed this episode

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration

And finally please rate our podcast on Apple if you enjoyed it!

✌️

The power of personas: Frida Ahrenby, GetAccept