Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
May 20, 2025 • 23min
Let’s Drink and Talk About Vacation
Okay?
May 19, 2025 • 23min
The Hook is All That Matters
Explore the power of a compelling hook in capturing audience attention. Discover effective strategies for crafting engaging titles that boost viewer interaction. Learn how taking breaks can spark innovative ideas and improve your creative process. Delve into the fascinating contrast between human creativity and AI capabilities in marketing, making the case for why hooks are essential in content creation.
May 16, 2025 • 36min
How I Treat AI Like An Employee
The hosts dive into the intriguing world of AI as a brand assistant. They discuss training AI to mimic a specific brand voice, detailing practical steps for setting up effective tools. Expect insights on content organization and the importance of refining outputs with continuous feedback. Plus, there's a humorous anecdote about a lunch break involving popcorn that may just leave you chuckling!
May 15, 2025 • 35min
Q&A: Paid Newsletters, E-Commerce SEO, and Social Media Comments
Answering 3 questions in 1 episode. This has never been done before.
May 14, 2025 • 36min
Does The Work Ever End?
No. And that's the point.
May 13, 2025 • 29min
I'm Tired
...
May 12, 2025 • 48min
A Pep Talk For Creators
Ra ra sis boom bah!
May 9, 2025 • 42min
How Many CTAs Does it Take To Make The Sale?
Is it a problem to promote multiple CTAs? Or should there just be one CTA?
May 8, 2025 • 27min
Make The Internet A Better Place
There are two routes we can go down. I can't tell you which to pick. That's your decision.
May 7, 2025 • 30min
Focus 6
A reminder.
