Money Lab Building a Source of Truth Using Wordpress
Nov 17, 2025
In this discussion, the host explores his strategy for building a central knowledge base using WordPress. He evaluates modern CMS options like Sanity but ultimately opts for WordPress due to familiarity and flexibility. The conversation covers how content types—articles, pages, and guides—will be managed and optimized for SEO. Integration with Intercom for AI-supported customer service is highlighted, along with a detailed plan for updating existing content and enhancing it with unique insights. A blend of AI and human editing aims to ensure quality and accuracy.
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Publishing Builds Authority With AI
- AI can access public URLs, RSS feeds, or integrated sources so the CMS should be the canonical, public repository.
- Publishing definitive content increases the chance AI and external sources will cite your site as authoritative.
WordPress As Practical Source Of Truth
- WordPress remains a reliable, flexible CMS and is a pragmatic choice as a single source of truth.
- Matt emphasizes familiarity and longevity beat novelty when centralizing content for AI and products.
Choosing CMS After Developer Discussion
- Matt recounts discussing with his developer how to feed app content from a CMS to avoid pushing app code for updates.
- They evaluated Sanity CMS but chose WordPress due to familiarity and lower friction for future changes.
