Business Casual Improving Our Email Marketing Sales Funnels
Nov 15, 2025
The focus on sales pitches led to a revenue boost in the first two weeks for new subscribers. The team revamped their email marketing with separate welcome flows and a streamlined structure. They increased promotional email frequency without audience backlash, emphasizing revenue over free content. By cutting the welcome flow from 25 to 14 emails, they saw a significant increase in sales quickly. Regular audits of performance and a commitment to annual email optimization keep the strategy fresh and effective.
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Chapters
Transcript
Episode notes
Welcome Flow Overhaul
- Matt recounts redesigning Swim University's welcome flows after a year of daily emails to new subscribers.
- He condensed a 25-email sequence into a shorter, sales-focused flow using top-performing emails.
Prune Low-Performing Emails
- Audit each welcome email by open rate, click-through rate, and order rate and delete low performers.
- Replace weak emails with proven promo and high-order emails to boost early revenue.
Consistent Weekly Email Cadence
- Matt describes their content cadence: video emails Saturdays, newsletters Tuesdays, promos Thursdays.
- The system reached ~70% open rates and sent to about 140,000 subscribers per email.