

Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books

May 7, 2025 • 30min
Focus 6
A reminder.

May 6, 2025 • 36min
The Problem and Opportunity of Running a Seasonal Business
You can go all in on your business, but the business only succeeds for 6 months. What do you do with the rest?

May 5, 2025 • 31min
The Principles of Slow Productivity By Cal Newport
Do fewer things, work at a natural pace, and have an obsession with quality.

May 2, 2025 • 30min
Building a YouTube Studio in a Small Space
Discover how to transform even the tiniest spaces into a vibrant YouTube studio. Learn expert tips on selecting the right equipment for optimal audio and visual quality. Dive into creative lighting techniques and innovative background designs that make small spaces pop. This podcast is filled with practical advice for aspiring content creators looking to make the most of their limited space.

May 1, 2025 • 19min
How I Use Shopify to Sell Online Video Courses
The title says it all.

Apr 30, 2025 • 17min
Is Split Testing Worth It?
Listen and find out.

Apr 29, 2025 • 27min
Wordpress vs. Shopify
And why I use both to run my business.

Apr 28, 2025 • 40min
Would Making Slop Content Hurt My Reach?
No. Here's how...

Apr 25, 2025 • 22min
Switching Focus From Courses to Books
Why I'm pivoting a bit.

Apr 24, 2025 • 22min
The Fundamentals of Finance
Let's talk about managing money as a small business.