

Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books

Aug 19, 2025 • 38min
SEO Is Dead (Says Pat Flynn)
Traditional SEO methods are being overshadowed by the rise of video content, as audience engagement shifts away from written articles. The podcast highlights the necessity of adapting to changing user behaviors, with a focus on more direct customer connections. It discusses the decline of text-based tactics and the growing demand for trustworthy, engaging video formats. Additionally, the impact of AI-generated content on search visibility and user preferences is explored, emphasizing the human touch that video production offers.

Aug 18, 2025 • 34min
Brainstorming Social Media For Content Blitz
Get ready for a deep dive into crafting a video-centric content strategy for social media. Discover the magic of scripted replies on TikTok while keeping it real and relatable. The discussion moves on to revamping social media workflows, aiming for engaging content with a focus on organic growth rather than paid ads. Learn how to mix value-driven posts with subtle product promotions to boost sales across platforms. Creativity meets strategy in transforming social media into a powerful tool for businesses!

4 snips
Aug 15, 2025 • 37min
Systems! 3
This discussion dives into the pivotal role of systems in achieving business success, particularly through social media content creation. Insights from a recent content blitz emphasize how systematic approaches can enhance marketing, sales, and product delivery. The focus is on maximizing efficiency and driving revenue by optimizing processes. It's a deep dive into the strategies that can elevate your business in the digital landscape!

4 snips
Aug 14, 2025 • 39min
A Terrible Automation Mistake
Discover the crucial balance between automation and authentic communication in business. Learn why genuine interactions are key to successful customer relations, enhanced by tools like Loom and Whisperflow. The discussion shifts to the power of social media, especially TikTok, in fostering community. The hosts share personal experiences that emphasize direct engagement while tackling the emotional ups and downs of public interaction. It's a blend of tech and touch that can redefine how we connect!

Aug 13, 2025 • 41min
What’s Wrong With Using AI for Art?
Van Gogh, can you hear me?

Aug 12, 2025 • 33min
Greasing The Wheels of My Video Editing Process
Discover the challenges of video editing as the speaker shares personal experiences. Learn about the bottlenecks that can stifle creativity and efficiency in the editing process. From the ease of filming to the complexities of post-production, get insights on how to streamline workflows. Uncover tips and tricks for overcoming common obstacles in video creation!

8 snips
Aug 11, 2025 • 43min
Short Videos Are The NEW Long-Tail SEO Play
Discover how Google's indexing of Instagram is reshaping creator visibility. The rise of AI is transforming SEO, pushing traditional strategies to the back burner as short-form videos take center stage. Explore how these bite-sized clips can engage audiences far more effectively than conventional websites. Learn how platforms like TikTok improve learning through tailored algorithms. Finally, see why adapting to video-centric content marketing is essential for staying competitive in today's digital landscape.

Aug 8, 2025 • 32min
Mastering My ONE Thing
You have a dirty mind.

Aug 7, 2025 • 47min
3 Simple Rules to Make Social NOT Suck
Discover how to transform your social media strategy by focusing on storytelling and authenticity. Learn about the power of visuals, including the use of faces, hands, and emotions, to create deeper connections. The podcast critiques traditional marketing tactics, urging listeners to embrace intentionality in their content. Uncover tips that can elevate the effectiveness of your online presence and make social interactions truly engaging.

Aug 6, 2025 • 39min
Doing Less But More Effective
Discover the power of focused effort in business as the speaker shares insights from their two-year journey. They emphasize the value of consistent content creation and how refining their strategy has transformed their approach. Learn about the current trends in video and email production that keep businesses relevant in a fast-paced market. Tune in for engaging reflections that encourage doing less while achieving greater effectiveness!


