Money Lab My Most Successful Accomplishments in 2025
Nov 10, 2025
In a bold reflection, Matt shares his proudest business achievements from 2025. He delves into the evolution of the Hot Tub Handbook, revealing the creative process behind its new edition. The episode highlights the impact of cohesive visual branding and thoughtful printing choices on sales. Email consistency emerges as a key revenue driver, with insightful metrics that demonstrate success. Matt also discusses launching a Pool Care app and shares ambitious goals for 2026, aiming for perfection in products and marketing.
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Hot Tub Handbook Journey
- Matt describes the evolution of the Hot Tub Handbook from a basic 2012 ebook to a fully illustrated third edition launched in 2025.
- Steph wrote the latest edition and Matt hand-drew every illustration to create a cohesive visual identity.
Constrain Colors To Speed Design
- Using a fixed color palette for all illustrations speeds design decisions and enforces brand cohesion.
- This constraint simplified color selection and made the Hot Tub visuals consistent across the book.
Intensive Illustration Sprint
- Matt spent a month drawing hot tub illustrations full-time, working roughly eight hours a day on imagery.
- He produced many additional images that didn't make the book but will be reused across products.
