Money Lab My 2026 Money Model
Nov 5, 2025
Explore innovative strategies for revenue with insights from a popular money model book. Learn how to create an attraction offer and assess whether your app fits this role. Uncover the power of upsells and downsells, particularly through digital ebooks and enhanced email funnels. Delve into continuity options via subscriptions, and even brainstorm ways books can become repeat purchases. Tackle diverse buyer profiles, including pool companies and Airbnb owners, to maximize earnings. It's a deep dive into transforming your business approach!
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Four-Part Money Model
- Alex Hormozi's money model splits offers into attraction, upsell, downsell, and continuity to create predictable customer journeys.
- Building each piece intentionally turns one-time buyers into repeat customers and increases lifetime value.
Books As Entry Points
- Matt uses his books as the attraction offer because they are lower-priced and a good entry point for customers.
- He debates whether the app could be an attraction offer but concludes the app functions more like a final purchase piece.
Make The Course Your Upsell
- Use a course as the primary upsell after a customer purchases a book to deepen value and revenue.
- Offer the course both as an upsell and occasionally as an attraction offer to test different funnels.
