Money Lab My 2026 Keyword Research Process
Nov 9, 2025
In this discussion, Matt unveils his 2026 keyword research strategy, emphasizing a shift to topic clusters for pool and hot tub care. He explains how to utilize seasonality to guide content selection and the importance of user language in keyword usage. Visualizing topic clusters with MindNode adds organization, while employing SEMrush helps uncover relevant keywords. Matt also covers the process of filtering keywords and choosing primary and secondary targets. Finally, he shares insights on content promotion and repurposing articles to drive sales, all while aiming to build authority in the niche.
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Map Granular Topic Clusters
- Build topic clusters by breaking large site categories into 20+ granular subtopics based on your book or expertise.
- Use a mind map to visualize clusters and plan focused article sets for each seasonal cycle.
Start Keyword Research With A Seed
- Use a keyword tool (SEMrush/Ahrefs) with a broad seed like "pool" and filter to informational keywords.
- Exclude unrelated phrases and pick cluster-specific secondary filters to shrink noise.
Filter Keywords By Intent And Cluster
- Filter keyword results by type (informational) and one extra cluster word like "winter" or "open".
- Put chosen keywords into per-cluster lists to organize and later pick primary/secondary targets.