Business Casual How to Improve My Long and Short Videos
Nov 19, 2025
Dive into the world of video content as Matt Giovanisci discusses the pressing need for a fresh approach. He contrasts the creative freedom of Brew Cabin with Swim University's rigid style, addressing a content drought. Matt proposes a Q&A-first format to enhance engagement and authenticity, emphasizing unscripted responses. He explores visual hooks, discusses viral content formats, and outlines key script improvements. Finally, he envisions a long-form show driven by audience questions, showcasing the power of interaction and scalability.
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Turn Long Q&A Sessions Into Shorts
- Do film long unscripted Q&A sessions and chop them into many short clips for social.
- This creates authentic, endless content and lets editors craft highlights into engaging shorts.
TikTok Q&A Test Felt Rushed
- Matt recounts a TikTok experiment where he answered questions unscripted outside with an iPhone and lapel mic.
- He found 60-second limits stressful and wants studio takes with no timer for better results.
Authenticity Drives Engagement
- Authentic unscripted answers boost social performance because they feel real and directly address audience comments.
- Answering real questions deepens helpfulness and encourages more engagement over time.