Money Lab How I Plan to Fix My Business in 2026
Nov 21, 2025
Is the business broken? That's the big question Matt tackles while outlining his plans for 2026. He reflects on a sales drop in 2024 and labels 2025 as a slingshot year for recovery. A switch from promoting a course to focusing on a book is in motion. Product enhancements like a higher quality hot tub handbook are on the way, alongside major updates to the Pool Care Handbook. Matt's also revamping courses and leveraging word-of-mouth, all while increasing email and video advertising. A new short-form content strategy is aimed at boosting engagement and conversions.
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Business Needs Refinement Not Reinvention
- Matt concludes the business isn't broken but has parts that need improvement to increase profit without radical new products.
- He frames 2024 as a slingshot year that revealed weaknesses in sales and traffic requiring corrective moves.
Swapped Course Promotion For Book Sales
- After traffic and sales fell in 2024, Matt shifted from promoting the course to promoting the book via more emails and saw better results.
- The book proved easier to sell because it's tangible and resonates with their slightly older audience.
Price And Margin Tradeoffs Matter
- They raised the course price by packaging multiple courses and stopped discounting heavily, but now promote it as an upsell after the book.
- Books sell more volume but yield lower profit per sale than courses due to printing and shipping costs.
