Sequence Over Strategy

Discover how to transform your approach to social media by prioritizing genuine connection over mere strategy. Learn why using social platforms primarily as tools for engagement can reduce marketing burnout. Explore the importance of asking the right questions before posting and how reframing your mindset can lead to stronger relationships. Michelle highlights practical examples, like using LinkedIn for meaningful connections, to illuminate social media’s true potential. Shift your perspective for a more fulfilling experience!

Explore how availability bias can lead to poor decision-making in business. Discover relatable examples, from favorite flowers to vacations, that illuminate this mental shortcut. Learn why it’s especially risky when stakes are high and how prioritizing sequence over strategy shifts your thinking. Michelle shares effective visual tools to reveal hidden options and the significance of aligning customer and marketing strategies. Finally, uncover the pitfalls of overcorrecting from referrals to traffic marketing, and why sequence-first thinking can save you time and mistakes.

Are you unknowingly sabotaging your business by ignoring small but crucial patterns? In this replay episode of a popular Sequence Over Strategy episode, Michelle Warner introduces a game-changing journaling exercise: What's Working, What's Not, and Why.   This simple yet powerful practice helps entrepreneurs spot small wins and red flags before they turn into major problems. By consistently tracking three things that worked, three that didn’t, and analyzing the patterns, business owners can make smarter, data-driven decisions. Over time, this habit prevents reactive choices and ensures strategies align with real, observed progress. Check out the full episode at TheMichelleWarner.com

Trust is essential in business; it's more than just a nice-to-have. The conversation highlights the stark contrast between traffic marketing and relationship marketing. In saturated markets, building trust is more critical than ever. Collaborations can enhance credibility and help you work smarter, not harder. The focus is on creating deeper connections that lead to lasting success.

Struggling to manage overflowing ideas for your business? Discover strategies to balance what works now with future possibilities. Learn to use the Three Horizons Model for prioritizing ideas, minimizing risks, and maximizing returns. By organizing your thoughts, you can avoid pitfalls and focus on easy wins. Find out how to protect your current successes while also keeping an eye on innovative growth opportunities.

What if your business isn’t struggling because of bad strategy, but because you’re doing the right things in the wrong order? In this season two premiere, Michelle is digging into why sequence over strategy matters even more than ever, especially in a market that’s tighter, noisier, and far less forgiving than it used to be. She shares what she’s been hearing from business owners, why now is the time to double down on what’s working, and the three big areas she’ll focus on this season to help you plug leaks, boost results, and create your own unfair advantage.ResourcesCheck out the full episode at TheMichelleWarner.comMichelle Warner on Web | Networking That Pays | Free WorkshopSequence Over Startegy Curated Playlists

When was the last time a thank you message actually made someone remember you? In this episode, Michelle dives into the underestimated art of saying thank you — not out of obligation, but as a strategic way to build, strengthen, and maintain real relationships. She breaks down how a thoughtful, specific thank you can cut through the noise, reconnect with old contacts, and avoid the trap of small talk. Whether you’re trying to stand out or simply stay connected, “stop, drop, and thank you” might just become your new favourite mantra.ResourcesCheck out the full episode at TheMichelleWarner.comMichelle Warner on Web | Networking That Pays | Free WorkshopSequence Over Startegy Curated Playlists

Discover how your relationships can be a powerful asset in today's unpredictable economy. Uncover the idea that a single strategic conversation can outweigh an entire marketing plan. Learn why focusing on genuine connections strengthens your business resilience and amplifies effectiveness. Michelle shares practical tips to nurture and reconnect with your network, ensuring that your relationships fortify your success, even in challenging times.

Unlocking the secret to a compelling brand voice can revolutionize your business. A journey of self-discovery leads to the realization that clarity and confidence triumph over traditional strategies. By defining roles and setting boundaries, one finds the strength to communicate authentically. This exploration encourages entrepreneurs to delve into their unique voices, reshaping how they connect with their audience. It's a refreshing reminder that sometimes, understanding yourself is the most powerful strategy.

Entrepreneurs often rush to solutions without pinpointing the actual problem. Learn why quick fixes, like lowering prices, rarely work. Discover the Five Whys framework that helps uncover the root causes of business challenges. Delve into three types of problems: market shifts, internal model changes, and personal needs—each requiring tailored responses. Slowing down to ask better questions can lead to more effective solutions.