Sequence Over Strategy The Three Growth Dials
Jan 30, 2025
Feeling overwhelmed in your business growth journey? Discover the three essential dials: customer niche, product mix, and marketing mix. These elements help streamline your focus and align your strategy with long-term goals. Dive into common mistakes entrepreneurs make when chasing shiny new opportunities. Learn how to adjust your approach to avoid unnecessary complexity and foster sustainable growth. Stay attentive to what truly moves the needle for your success!
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Three Business Dials
- Michelle Warner introduces the three main dials of a business: customer niche, product mix, and marketing mix.
- These dials must be aligned for optimal business performance.
Dial Alignment
- Consider the three business dials as interdependent settings, like on a washing machine.
- Align your customer niche, product mix, and marketing mix for optimal results, like choosing compatible wash settings.
LinkedIn Video Example
- Michelle Warner gives an example of a popular marketing tactic, video on LinkedIn.
- She explains how it might not work if your target audience isn't on LinkedIn or if your product doesn't align with the platform.