Sequence Over Strategy Clarity Through Brand Voice
Apr 24, 2025
Unlocking the secret to a compelling brand voice can revolutionize your business. A journey of self-discovery leads to the realization that clarity and confidence triumph over traditional strategies. By defining roles and setting boundaries, one finds the strength to communicate authentically. This exploration encourages entrepreneurs to delve into their unique voices, reshaping how they connect with their audience. It's a refreshing reminder that sometimes, understanding yourself is the most powerful strategy.
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Michelle's Branding Struggles
- Michelle Warner shared her long struggle with traditional branding exercises and how they never quite connected with her brain.
- She used competitive differentiation as a simpler approach but still felt a gap in truly effective branding.
Gap Between Mission and Voice
- Knowing your mission isn't enough; communicating it authentically requires clarity in how you express yourself.
- Michelle worries her directness may come off as harsh, showing the challenge of aligning voice with values.
Sort Words to Define Voice
- Sort a large set of words into categories to identify your brand voice traits.
- Use categories like top words, important words, hell no words, and personal but not brand words to clarify voice boundaries.