Sequence Over Strategy Smart Moves in Tough Times
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Mar 13, 2025 Surviving economic uncertainty isn't just about big strategy shifts; it's about sequencing your actions wisely. Explore how consumers react during tough times, from cautious optimism to impulsive spending. Learn how products are categorized into essentials and treats, influencing purchasing priorities. The key takeaway? Instead of panicking, businesses should tailor their offers to meet customer needs, positioning them as essential or wise investments.
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Maintain Marketing
- Don't cut your marketing during economic downturns, even if it feels inappropriate.
- Instead, adapt your messaging to address customer anxieties and offer solutions.
Renovators Hire, Builders Fire
- During uncertain times, consumers shift from seeking new things to preserving existing ones.
- Businesses should adapt by focusing on renovation and improvement, not just new acquisitions.
Double Down on Strengths
- Resist the urge to expand offerings during uncertainty.
- Instead, double down on your core strengths and target your ideal customer.