Sequence Over Strategy Market Smarter: You Are Not Your Client
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Jan 16, 2025 Are you marketing your business the wrong way? Discover why relationship marketing beats traffic-based tactics, especially for high-end service providers. Prioritizing meaningful connections can lead to greater success. Learn practical strategies to align your marketing approach with the way you serve clients. Dive into this insightful discussion on bridging the gap between your marketing and services, and gain the confidence to navigate these challenges!
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Strategic Asset, Not Commodity
- Prioritizing marketing materials over strategy devalues your expertise.
- Focus on demonstrating strategic thinking, not just service delivery.
Tailor Your Marketing Approach
- Don't feel obligated to use traffic marketing if you offer related services.
- If you're in high demand, focus on relationship marketing instead.
Simplify Your Marketing
- Avoid over-producing content if it's unnecessary for your business model.
- Simple websites or portfolios can be enough to attract clients.