The Importance of Sequence Over Strategy

Focusing on the correct sequence of actions in business is emphasized as being more crucial than merely implementing specific strategies. Many service providers fall into the trap of feeling that they need to showcase their expertise through the same tactics they advise their clients, which can create feelings of inadequacy and a fear of appearing as a fraud. This mindset devalues their work by making them feel like commodities instead of strategic assets, ultimately hindering their growth potential. It is essential to prioritize understanding one's unique sequence of actions to effectively market oneself and avoid unnecessary stress about aligning personal marketing efforts with their clients' strategies.